No, we have not replaced Murray with Andy Milonakis. However, for this very important interview we spent mucho bucks to hire Andy to conduct this interview. Actually, we didn’t spend a dime for Andy he just really loves our publication. Ok, that’s not true either, but anyway… This is a ground breaking interview that talks … Read more
Good news, despite not wanting to leave, a bunch of publishers were let out of Alcatraz Prison this week. I bet you didn’t know it: that Alcatraz Prison had been renovated specifically to house affiliate marketers and publishers. What did they do wrong? What got them sent to Alcatraz? What got some of the top … Read more
If you were fortunate enough to be at ad:tech SF this past week, you could not have missed Engage:BDR. I’m not just saying this because they are our sponsor, or because they are an awesome company with amazing technology: but because they know how to have a good time and made the event a lot … Read more
Tipalti, the online automated global mass payment platform that makes it fast, easy and affordable to send payments to any vendor in 190 countries, today announced that the company has partnered with CAKE, the leader in real-time online campaign tracking, to offer affiliate networks, advertisers and brands a complete analytics and payment solution. The new … Read more
SAN FRANCISCO, CA–(Marketwired – Apr 8, 2013) – Adknowledge announced today that it has acquired Montipay, Inc., doing business as SocialWeekend Labs, which operates a portfolio of popular Facebook and mobile apps and has built robust tools to help app developers acquire, engage and retain users. SocialWeekend Labs is attractive for both its technology, which … Read more
The mobile advertising market is a young one, but its growth is ever-present, showing impressive numbers on what seems to be a monthly basis. Usually, we see that the larger national brands in the US are the major contributors to the growth of mobile, sending quite significant chunks of their ad budgets to mobile advertising … Read more
Today AdStation, Adknowledge’s email network channel, announced record high earnings being paid to partners using the company’s “AdStation Integrated” solution. Improved functionality, combined with mobile optimization and updated targeting algorithms, have combined to drive eCPMs higher than ever before. “It’s all about the data,” said Matt Hoggatt, GM of Email. “We don’t just indiscriminately fire … Read more
Ask anyone about their inbox, and they will tell you that they receive quite a few emails each day from companies that include advertising content. A lot of people will tell you that they are annoyed by the amount of marketing content they receive through emails, while even more may tell you of the benefits … Read more
Tokyo listed Adways Inc. has bought 13.8% stake in indian affiliate marketing company VC Internet Media. The investment amount remains undisclosed. However Adways has the option of eventually hiking its stake to 66% over three phases by the end of this fiscal. Last October the two had revealed their strategic and capital partnership to expand … Read more
How did MaxBounty stay in business? Despite a major public lawsuit from Facebook and the huge problems that occurred in the last two years with re-bills and diet offers, they are still around stronger than ever. Murray Newlands speaks briefly with JP Suave the CEO of MaxBounty about how they have stayed around for almost … Read more
The technology that is offered to consumers now is in a constant state of change, and these consumers are still in the process of adapting to these endless changes. One of the notable adaptations that are being made is the immense shift people are making from watching television shows and movies on their actual televisions … Read more
Sean McCormick talks with Murray Newlands about the educational space and how hot it is getting, especially with distance education. He talks about how even the top Univerities are offering online courses, sometimes for free – including Harvard. This is a very interesting interview about the changes in the space from one of the top … Read more
It has been well established that mobile is of the utmost importance in any successful advertising campaign today. Just as it has happened with digital marketing on desktop platforms, mobile is not evolving into many different forms of marketing, and more options are opening up. However, what may be most important is considering how mobile … Read more
Most of the big news we have seen from the mobile advertising community has been in relation to companies like Google or Facebook, which have been innovating in the field in order to push more advertisers toward mobile as a platform of choice. However, everyone knows that there are plenty of other social networks and … Read more