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Email Marketing

LinkTrust Files Email Marketing Patent

LEHI, Utah (May 23, 2013) — Last month, LinkTrust solidified their position as the first choice for email marketers by filing a patent on...
Press Release -
Marketing Madness

Google’s Penguin 2.0 Launched

Matt Cutts, the head of Google’s web spam team, confirmed last night that the Penguin 2.0 update which he mentioned in the past couple...
Pesach Lattin -
Marketing Madness

Teens Tired of Facebook Drama

A Pew Research Center survey has found that many people, especially teens, are continuing to get tired of Facebook.  Many of them are spending...
Pesach Lattin -
Marketing Madness

Affiliate Tax Legislation Update from the PMA

State Legislation - Minnesota passed an affiliate nexus tax, as expected. F 677 will go into effect June 30, 2013. If you are a Minnesota-based affiliate...
Pesach Lattin -
Marketing Madness

Yahoo! Going to Change Up Flickr

Yahoo continues to make big changes to hopefully get the company back on the right track.  Everyone has heard of the recent acquisition of...
Pesach Lattin -
Specials

Cake Launches Certification Program

Really interesting news out of CAKE, we've passed on the press release below. They've started a certification program for all their partners which provides,...
Pesach Lattin -
Marketing Madness

Yahoo Causes Mass Exodus From Tumblr?

While the reaction to Yahoo purchasing Tumblr has been largely positive from both investors of Yahoo and users of the Tumblr blogging platform, it...
Pesach Lattin -
Marketing Madness

Bing Crashes Google’s Conference

An interesting story out of the Google I/O conference last week actually took place just across the street from the conference center.  As Bing...
Pesach Lattin -
Marketing Madness

Tech Support Scammers Settle with FTC

Two operators of alleged tech support scams have agreed to settle Federal Trade Commission complaints and give up their ill-gotten gains. Mikael Marczak, doing business...
Press Release -
Marketing Madness

Yahoo Becomes Owner of Biggest Porn Site

The Yahoo! Board of directors has reportedly approved a deal to pay $1.1 Billion in cash for Tumblr, the popular blogging site which also...
Pesach Lattin -
Marketing Madness

User-Gen Advertisements to Hit Facebook Newsfeeds Soon

Everyone knows that word of mouth advertising is among the most effective type available.  When your friend tells you to try something new, you’re...
Pesach Lattin -
Lawyers Run The World

Why is Shawn Hogan Going to Jail for Cookie Stuffing?

Performance Marketing Insider has been covering the case of Shawn Hogan and Brian Dunning since the case was first launched a few years ago. ...
Pesach Lattin -
Specials

How to Fix Your Link Profile for Penguin 2.0

Are you a victim of Google’s Penguin 2.0 or the “Super-Penguin,” as we are calling it here at PMI? If you’ve received the ice-cold...
Jennifer Selleck -
Marketing Madness

#Winner: Huge Women 30+ Inventory Opens up for Media Buyers

Engage:BDR, the #1 performance marketing display network in the world, has announced that they have opened inventory that reaches over 50 million unique female...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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