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Marketing Madness

Performance Marketing Insider Looking for Editorial Board Members

I believe that my coverage of the industry has helped saved people millions of dollars. If not for me, who would have written about...
Pesach Lattin -
Marketing Madness

Vine Beating Instagram!

The latest social video sharing app, Vine, has been growing in popularity extremely quickly over the past several months. Since they released an android...
Pesach Lattin -
Marketing Madness

Julie Ávila Joins Schaaf-PartnerCentric as Director of Affiliate Management

Julie Ávila, a long-time account manager for a major affiliate network with ties to many of the top publishing partners in the performance marketing...
Press Release -
Lawyers Run The World

What Law Applies to Your Employee Non-Compete Agreements

Last June, I stressed that while the law surrounding enforceable covenants not to compete varies from state-to-state, there are a few more general nationwide...
Richard B. Newman -
Marketing Madness

A/B Testing Easier with new API from Google

A recent announcement from Google might make the lives of many marketers quite a bit easier.  Everyone knows that one of the most effective...
Pesach Lattin -
Marketing Madness

Sean Finn Memorial and Obituary

I'm not sure what to say on this. Sean was one of those guys who I only met half a dozen, but knew for...
Pesach Lattin -
Marketing Madness

SEOs’ Happy with New Yahoo Search Interface

It seems like we can hardly go more than a day without hearing about some new advancement from Yahoo.  The latest change is a...
Pesach Lattin -
Email Marketing

14 Day Free Trial for Email Marketing Program

VoloMP, a leader within the affiliate marketing mailing industry that specializes in high-volume email deployment, is offering a 14-day free trial to marketers who...
Press Release -
Marketing Madness

Is Broadspring Connected to FTC Ridden Company? Lawsuit Questions Dots.

Everyone in the industry likes pointing out who is connect to who, and what companies people used to work for. It makes for some...
Pesach Lattin -
Marketing Madness

Bad News Bing: Revenue Numbers Half of Expected!

Bing has been seeing an overall positive trend in the number of users and other aspects over the past year or so, but a...
Pesach Lattin -
Marketing Madness

Salesforce.com buys ExactTarget for $2.5Billion

Salesforce.com, a leader in online cloud software and customer relationship management software, confirmed a purchase of the marketing platform ExactTarget for the price of...
Pesach Lattin -
Lawyers Run The World

Mailers: Proxy Registration Illegal, Images Violate CAN-SPAM for Disclosures

Two interesting rulings out of federal case in the US District Court of Utah this past week inn the case of Zoobuh Inc. v....
Pesach Lattin -
Email Marketing

Email Marketing Beats Social Media 400%

Monetate recently released its quarterly report on ecommerce lead generation.  The results reflect similar findings from previous quarters in terms of which marketing strategies...
Pesach Lattin -
Marketing Madness

Improved Flexibility for AdWords Campaigns

It seems like May has been the month of Google updates across virtually all of their major platforms.  They recently released AdWords Editor 10.1...
Pesach Lattin -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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