Monday, January 20, 2025
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Marketing Madness

Bing to Warn Child Porn Searchers; Google Won’t

A report from the BBC says that Bing has added pop-up alerts to certain searches related to child pornography.  The alerts warn that the...
Pesach Lattin -
Lawyers Run The World

FTC to Kill Free Gift Card Schemes, Acquinity Targeted

In response to thousands of complaints from consumers, the FTC moved today to shut down several major companies engaged in “free gift card scams.”...
Pesach Lattin -
Marketing Madness

Huge CPC Opportunities for Marketers

In this sit down with Andy Dhanik and Barb Mayo, Engage:BDR introduces the ability to buy from a CPC for marketers, that will allow...
Pesach Lattin -
Marketing Madness

AffBuzz Redesigned

AffBuzz, the #1 news aggregator in the affiliate and performance marketing industry, has been completely redesigned. Recently bought by OfferVault owner Mark Roth, it...
Pesach Lattin -
Marketing Madness

Google Makes Huge Change in Press Release SEO

While there have been no official announcements, it has been noticed that Google has updated their link schemes document within their webmaster guidelines page. ...
Pesach Lattin -
Marketing Madness

Kevin Trudeau in contempt for not paying $37M fine

In what has become one of the longest FTC battles ever, a federal judge has held that Kevin Trudeau, a crazy popular how-to book...
Pesach Lattin -
Marketing Madness

MediaWhiz on Hiring Spree

The above banner says it all: We’re hiring … in a big way. And we want you, awesome affiliate marketing and sales guru, to...
Press Release -
Marketing Madness

Vertical Response Bought by Deluxe Corp

Interesting news out of email service providers, Vertical Response, which turns out was bought in June for the grand total of $27 Million cash....
Pesach Lattin -
Marketing Madness

Bing Expanding Autocomplete Feature for Search

In their ongoing effort to improve their search service, Bing has recently expanded the autocomplete feature.  Earlier this year they launched the People Autosuggest,...
Pesach Lattin -
Marketing Madness

Affiliate Tax to be Heard by Supreme Court?

In a dramatic move, Amazon and Overstock have filed an application to petition the US Supreme Court to hear their case against the state...
Rebecca Madigan -
Lawyers Run The World

Legal: TCPA Express Written Consent Requirement Looms Ahead

The Telephone Consumer Protection Act of 1991 (“TCPA” or the “Act”) was enacted principally to bolster consumer privacy by addressing issues such as unsolicited...
Richard B. Newman -
Specials

VIDEO: Killer Click-Through Rates on Banners

33% of all marketers say that banners no longer work. This is too bad, because there are still tons of methods that work amazing....
Pesach Lattin -
Marketing Madness

Google’s Panda Getting Tamed?

Despite the fact that Google reported they would no longer verify algorithm changes, they have gone ahead and done just that.  In a recent...
Pesach Lattin -
Marketing Madness

Symbolism in Branding: Lessons from Paula Deen

Branding is important even in performance marketing! Why? Because consumers associate some things with ideas, thoughts and perceptions. You need to understand those perceptions...
Jennifer Selleck -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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