The email marketing service, Constant Contact, recently released a study they did concerning mobile email behavior. The survey covered a variety of different aspects of email marketing, with a specific focus on the growing importance of mobile. The study took a survey of 1497 consumers and found that the vast majority, 80%, of those with … Read more
Over the next several days there will be a significant expansion to the Google Now functionality. A Google blog post announced that by drawing on information contained within your social network accounts, email accounts and Google Calendar, they will be able to directly answer questions such as, “What’s my flight status?” or “When will my … Read more
As the generic top-level domains (gTLD) continue to be snatched up by companies and individuals, there was one request that was quite unlike the others. When Google put in their request for the .search gTLD, they wanted it to operate as a ‘dotless’ domain. This means, you wouldn’t have to use it after another address. … Read more
Bitcoin, the digital currency which has gained a lot of attention and success over the past several years, has been running into some issues recently. The first, and most significant, of these problems is concerning the security of the currency. Hackers have been attempting to find ways to steal the currency, and with some success. … Read more
BlackBerry, the mobile phone company which was once the dominant player for the early smart phone market has officially, “formed a special committee to explore strategic alternatives to enhance value and increase scale in order to accelerate BlackBerry 10 deployment.” This essentially means they are putting out a for sale sign and looking for other … Read more
CAKE clients can now easily integrate CPA Detective and leverage advanced traffic quality metrics through their CAKE dashboard NEW YORK, NY—(August 14, 2013)- CPA Detective, the leading fraud detection solution, today announced a partnership with CAKE, the leader in real-time online tracking to bring an integrated fraud detection solution to the performance marketing industry. CAKE … Read more
In the latest attack in Microsoft’s “Scroogled” campaign, they attack the advertisements which users of gMail will receive which look just like normal email messages. gMail has been scanning all the content of email messages to help them provide more targeted advertisements for quite some time. This is why, you’ll notice, that when you’re reading … Read more
Many marketers have gotten those frightening emails from Google letting the site owner know that their site has been manually punished for publishing spammy content or using poor quality links. These emails have been quite mystifying for many in the past because there was typically little to no information about what the exact cause of … Read more
Adrienne Bliss of Skimlinks, the leading content and blog monetization company in the world, sat down with PMI’s Jennifer Selleck to talk a little about their company and more importantly, a new study done by them. They recently released a white paper that showed, among other things, that the current affiliate attribution system that many … Read more
The Pew Internet & American Life Project has published their results of a recent study which found that 72% of adults in the United States use social media sites like Facebook, Twitter and others. This is up from just 8% in 2005. Of American adults, the demographic which uses social media the most is those … Read more
In late June an article was published HERE on Performance Marketing Insider concerning a letter from the Federal Trade Commission (FTC) to 24 search based internet companies. The letter was specifically about the formatting and location of paid advertisements on search results pages. At the time the FTC only said, “AOL, ASK, Bing, Blekko, Duck … Read more
Facebook has announced two new updates to the way they will be sorting the organic posts in users newsfeeds. “Story Bumping” and “Last Actor” updates are designed to show users more of the content they want to see. The updates were prompted by the fact that as more and more people continue to join Facebook … Read more
Several years ago Apple began preventing third party book sellers on Apple devices to link from their apps to their online stores. Apple did this in order to prevent publishers from using the massive reach of the iOS powered devices in order to make sales through competitor markets such as Amazon.com. While customers could still … Read more
As a previous trainer, I tend to be a bit fanatical about the capabilities of CAKE. Not only is CAKE an extremely powerful Affiliate Network and Agency platform, we also excel at lead gen. CAKE’s heart and soul has always been in lead gen and we’ve been providing our customers with the most powerful and … Read more
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