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Marketing Madness

Cake Partners with CPA Detective for Affiliate Fraud Protection

CAKE clients can now easily integrate CPA Detective and leverage advanced traffic quality metrics through their CAKE dashboard NEW YORK, NY—(August 14, 2013)- CPA Detective,...
Press Release -
Marketing Madness

Microsoft Attacks Gmail’s Ad Messages

In the latest attack in Microsoft’s “Scroogled” campaign, they attack the advertisements which users of gMail will receive which look just like normal email...
Pesach Lattin -
Marketing Madness

Google Providing More Info on Manual Webspam Actions

Many marketers have gotten those frightening emails from Google letting the site owner know that their site has been manually punished for publishing spammy...
Pesach Lattin -
Leaders

VIDEO: Affiliate Attribution is Broken

Adrienne Bliss of Skimlinks, the leading content and blog monetization company in the world, sat down with PMI's Jennifer Selleck to talk a little...
Jennifer Selleck -
Marketing Madness

Study Shows 72% of US Adults on Social Media

The Pew Internet & American Life Project has published their results of a recent study which found that 72% of adults in the United...
Pesach Lattin -
Lawyers Run The World

List of Search Engines Targeted by FTC Letter

In late June an article was published HERE on Performance Marketing Insider concerning a letter from the Federal Trade Commission (FTC) to 24 search...
Pesach Lattin -
Marketing Madness

Changes to Your Facebook News Feed Coming Soon

Facebook has announced two new updates to the way they will be sorting the organic posts in users newsfeeds.  “Story Bumping” and “Last Actor”...
Pesach Lattin -
Lawyers Run The World

DOJ Seeks Approval to Monitor Apple Businesses

Several years ago Apple began preventing third party book sellers on Apple devices to link from their apps to their online stores.  Apple did...
Pesach Lattin -
Specials

LeadGen is Easy as Cake

As a previous trainer, I tend to be a bit fanatical about the capabilities of CAKE.  Not only is CAKE an extremely powerful Affiliate...
Garth Harris -
Specials

How to Turn Blog Posts into Audio

High quality content is becoming more and more important for all types of online businesses.  In addition to giving Google and the other search...
Jennifer Selleck -
Marketing Madness

Local Reviews now Pop Up as Overlay in Google Results

When people perform a search with Google that triggers local results, they will see a list of multiple local businesses related to that search...
Pesach Lattin -
Marketing Madness

Yahoo Pays $35-40 Million for 19th Purchase since new CEO

Last week it was reported that they were purchasing the E-Commerce app, “Lexity” for an undisclosed amount.  AllThingsD apparently found out that the purchase...
Pesach Lattin -
Marketing Madness

Omnicom & Publicis Merging to Become World’s Largest Advertising Group

A recent announcement from Publicis, a Paris-based ad company, and New York-based Omnicom was released saying that they would be merging to become the...
Pesach Lattin -
Marketing Madness

Google to Increase Transparency for AdWords Quality Score

Google has long offered companies which use the AdWords platform access to a quality score to help them evaluate the ads they are creating. ...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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