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Marketing Madness

Skimlinks announces iTunes Migration Help

SAN FRANCISCO Aug 22, 2013 /PRNewswire/ – Skimlinks today announced that it will automatically rewrite old iTunes affiliate links to their new affiliate format,...
Press Release -
Lawyers Run The World

FTC Goes After Virus Advertising

Jesta Digital, a mobile company which according to their website delivers content, music, games and apps to its customers recently settled a lawsuit brought...
Pesach Lattin -
Marketing Madness

Yahoo Beats Google for First Time?

Bragging rights for the company which gets the most US Internet traffic have been ripped away from Google for the first time since 20011. ...
Pesach Lattin -
Marketing Madness

Groupon Launches Affiliate Network

Groupon is jumping globally into the affiliate marketing world with the launch of the Groupon Partner Network (GPN), which is their proprietary local e-commerce...
Pesach Lattin -
Specials

If You Get Hit By A Bus Principle

A company manager once told me "I'm too busy to train people. They just leave anyway -- it's much easier to just do things...
Joan Gerberding -
Lawyers Run The World

Legal Issues for HTTP?

A recently launched campaign by the Open Rights Group requesting that a new HTTP 400 range status code be created is starting to gain...
Pesach Lattin -
Lawyers Run The World

Google to UK: Screw Your Laws!

Google was forced to pay $22.5 Million to settle a case against the US FTC concerning the cookie-privacy settings, which were circumvented in the...
Pesach Lattin -
Lawyers Run The World

PPV Networks Cost $180M in Fraud

Pay-Per-View ad networks have long been known to provide marketers with huge amounts of traffic without costing much.  Of course, the down side is...
Pesach Lattin -
Marketing Madness

Matt Cutts: Widget Links should be NoFollow’ed

The head of Google’s search engine spam department, Matt Cutts, recently posted a video to which he responded to a question asking about links...
Pesach Lattin -
Marketing Madness

Study Finds 75% of Emails Deleted if can’t be Read on Smartphone

The email marketing service, Constant Contact, recently released a study they did concerning mobile email behavior.  The survey covered a variety of different aspects...
Pesach Lattin -
Marketing Madness

Google to Track Your Package, Flight & More

Over the next several days there will be a significant expansion to the Google Now functionality.  A Google blog post announced that by drawing...
Pesach Lattin -
Marketing Madness

ICANN Denies Google

As the generic top-level domains (gTLD) continue to be snatched up by companies and individuals, there was one request that was quite unlike the...
Pesach Lattin -
Lawyers Run The World

Bitcoins to be Shut Down?

Bitcoin, the digital currency which has gained a lot of attention and success over the past several years, has been running into some issues...
Pesach Lattin -
Marketing Madness

Blackberry Finally Dying

BlackBerry, the mobile phone company which was once the dominant player for the early smart phone market has officially, “formed a special committee to...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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