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Specials

Google Updates Authorship to make it Easier

The Google Authorship tags have been getting popular quite quickly because of all the benefits it provides both to the author, and those who...
Pesach Lattin -
Marketing Madness

Bing & Local Corporation Partner to Display Local Product Inventory

An announcement from Microsoft and Local Corporation was made concerning a new partnership which will allow product inventory from local stores to be displayed...
Pesach Lattin -
Marketing Madness

[InfoGraphic] Marketing with Twitter in 2013

Twitter is over seven years old now, and has quickly become one of the most powerful marketing tools available on the Internet.  An info...
Pesach Lattin -
Marketing Madness

Google Confirms Unlinked URLs are Followed to New Content

John Mueller of Google was recently seen in a video in a Google Hangout, and in this video he discusses how Google uses unlinked...
Pesach Lattin -
Specials

Matt Cutts: Reasonable NoFollow Links Won’t Hurt You

Matt Cutts, Google’s head of Search Engine Spam, released a new video in the Google Webmaster Help YouTube channel.  The main topic of the...
Pesach Lattin -
Marketing Madness

New AdWords Feature Allows Tracking of Offline Sales

AdWords has long been used for generating leads which translate into offline sales, but it has been difficult to track the success of these...
Pesach Lattin -
Leaders

Interview: Mobile Advertising with ClicksMob

Jennifer Selleck talks with Chen Levanon, the Chief Operating Officer of ClicksMob at Affiliate Summit East in Philadelphia.  ClicksMob is one of the leading...
Jennifer Selleck -
Lawyers Run The World

42% of Governmental Data Requests from US

Yahoo! has become the latest in a growing list of Internet companies which are issuing transparency reports to show the number and type of...
Pesach Lattin -
Leaders

Interview: 7Search Pushes Traffic

Jennifer Selleck speaks briefly with Charles Meyer of 7Search, an alternative PPC traffic source that has been around since 1999. According to Charles, a...
Pesach Lattin -
Specials

Finding the Right Fit

A small company in any industry needs departments that work closely together to help drive the company forward. That makes it critical to weigh...
Joan Gerberding -
Marketing Madness

Yahoo CEO to be Featured Speaker at IAB MIXX Conference & Expo

The annual IAB MIXX conference & expo has just confirmed the addition of Marissa Mayer as a featured speaker.  Mayer, who is President &...
Pesach Lattin -
Marketing Madness

State Sponsored Cyber-Attacks on Industry Expected to Grow

In a recent survey of almost 200 security professionals at the recent Black Hat 2013 found that companies of all types are already at...
Pesach Lattin -
Marketing Madness

New Yahoo! Logo Finally Announced

Tonight, the millions of users across dozens of Yahoo! properties will see something a little different.  The new official logo will be rolling out...
Pesach Lattin -
Leaders

Kevin De Vincenzi Rules PayPerCall

Jennifer Selleck sits down with the legend and ClickFather Kevin De Vincenzi. He mainly talks about the growing industry PayPerCall and one of his...
Jennifer Selleck -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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