Tuesday, January 21, 2025
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Specials

Specials

Is Affiliate Attribution the future of Performance Marketing?

Affiliate attribution is a concept which has been discussed for several years within the performance marketing community.  It is an affiliate model which spreads...
Pesach Lattin -
Leaders

Eder Holguin: Content Marketing is Important for Everyone

Jennifer Selleck talks to Eder Holguin of MGID. If you don’t know who he is, he’s one of the old school marketers that has...
Jennifer Selleck -
Marketing Madness

New Penguin Update Confirmed

A new Penguin update from Google has been confirmed.  Known as Penguin 5 to most in the search community, or Penguin 2.1 according to...
Pesach Lattin -
Marketing Madness

Government Shutdown Affects SEO?

Everyone has been talking about the partial government shutdown in the US, and how it is affecting a wide range of companies, whole industries...
Pesach Lattin -
Specials

Five Mistakes Rookie Affiliates Make

This isn’t my first horse race. I’ve been an affiliate for more than a few years, and during that time have made more money...
Lee Martin -
Specials

Brand.com Review: Suppression Programs to Increase Conversion Rates

As the experts at Brand.com, review the content posted to online review sites, such as Yelp.com, they cannot help but be concerned. After all,...
Mike Zammuto -
Marketing Madness

Study: Bing.com Advertising False

According to a study done by Freakonomics.com, the claims in the large-scale marketing campaign run by Bing.com saying “people prefer Bing over Google nearly...
Pesach Lattin -
Lawyers Run The World

Two Wiretapping Cases against Google to Move Forward

Judge Lucy Koh (made semi-famous for asking an Apple lawyer if he was smoking crack during the Apple v Samsung patent case) has released...
Pesach Lattin -
Marketing Madness

New Mobile Ad Network from Facebook Being Tested

Facebook has confirmed that they are making another attempt to break into the very lucrative mobile advertising market.  They have tried running ad networks...
Pesach Lattin -
Lawyers Run The World

Google Being Sued for Non-Payment

ActiveCast Media has filed a lawsuit against Google in US court last week.  They are suing Google for a breach of contract.  The claim...
Pesach Lattin -
Lawyers Run The World

Google Makes New Offer to Settle EU Anti-Trust Case

Google has put forth a new offer to settle an ongoing legal case brought against them through the European Union.  Several months ago Google...
Pesach Lattin -
Marketing Madness

Crains: Affiliate Marketing is All Bad

Last week there was an article posted HERE which talked about some affiliate marketers such as Adam wellington of UpSurge Media who are working...
Pesach Lattin -
Marketing Madness

Google’s New Search Algorithm

As many have already heard, Google has announced a huge change in their search engine.  They have replaced the search algorithm with an entirely...
Pesach Lattin -
Marketing Madness

Affinity Takes Major Step to Combat Ad Fraud

Affinity.com, which is a world-wide leader in contextual ad networking with over 60 Billion impressions globally being served each month across its network has...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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