With Twitter’s upcoming IPO, they used some questionable accounting techniques to come up with the numbers used in their registration statement, which was filed last Thursday. In the statement, Twitter said that “in the eyes… Twitter Using Shady Accounting?
Facebook holds an interesting competition twice a year for their Preferred Marketing Developers (PMDs). They are challenged to create new and innovative tools which will help businesses achieve their goals using Facebook. The grand prize… Optimal Takes Facebook Innovation Grand Prize for the Second Time
It’s been about 8 months since Google last pushed out a real update to their PageRank system. They don’t offer a PageRank toolbar for Chrome, and they dropped support of the tool bar for Firefox… The Death of PageRank?
Cisco and Facebook have recently come to an agreement which will provide customers with the ability to connect to wireless networks at partner merchants using only their Facebook accounts. The service, called “Cisco Connected Mobile… Facebook & Cisco Partnering to Provide Free Wi-Fi
Google confirmed a Penguin update just a couple days ago, which we’re still sifting through to find what all was impacted. They also announced that another update, this one completely unrelated to Penguin or any… Good News: MugShot Sites Affected by New Google Update
Affiliate attribution is a concept which has been discussed for several years within the performance marketing community. It is an affiliate model which spreads the commission out to each affiliate involved in generating a commission,… Is Affiliate Attribution the future of Performance Marketing?
Jennifer Selleck talks to Eder Holguin of MGID. If you don’t know who he is, he’s one of the old school marketers that has been around since the start.Eder Holguin is a tech savvy, out-of-the… Eder Holguin: Content Marketing is Important for Everyone
A new Penguin update from Google has been confirmed. Known as Penguin 5 to most in the search community, or Penguin 2.1 according to Google. Google’s head of search engine spam, Matt Cutts, confirmed this… New Penguin Update Confirmed
Everyone has been talking about the partial government shutdown in the US, and how it is affecting a wide range of companies, whole industries and, of course, individual citizens. In addition to that, however, the… Government Shutdown Affects SEO?
This isn’t my first horse race. I’ve been an affiliate for more than a few years, and during that time have made more money than most affiliates, but at the same time lost a lot… Five Mistakes Rookie Affiliates Make
As the experts at Brand.com, review the content posted to online review sites, such as Yelp.com, they cannot help but be concerned. After all, these reviews are not just important for how they reflect on… Brand.com Review: Suppression Programs to Increase Conversion Rates
According to a study done by Freakonomics.com, the claims in the large-scale marketing campaign run by Bing.com saying “people prefer Bing over Google nearly 2:1” are misleading, if not outright false. Microsoft’s search engine, “Bing”… Study: Bing.com Advertising False
Judge Lucy Koh (made semi-famous for asking an Apple lawyer if he was smoking crack during the Apple v Samsung patent case) has released a 43 page order which essentially boils down to allowing the… Two Wiretapping Cases against Google to Move Forward
Facebook has confirmed that they are making another attempt to break into the very lucrative mobile advertising market. They have tried running ad networks using the massive amounts of data they have on millions of… New Mobile Ad Network from Facebook Being Tested