Today’s performance marketers have grown familiar with obsessively checking their stats, but making sense of all that data can result in more headache than help. LinkTrust’s new click data features cut through the noise, helping networks and advertisers find meaning through precision reporting and analysis. With two new reports and the ability to download and … Read more
Google announced a significant change to their Ad Rank system, which is used to determine where and how ads from the AdWords network are displayed. The Ad Rank system is designed to help pick the best ads for each spot, and display them in the format where they are likely to get the most clicks. … Read more
Nanigans, a performance marketing company, has released a study they performed on Facebook advertising. The study looked at over 200 billion Facebook ad impressions and found that the click-through rate is up over 375%$ from the third quarter of 2012 to the same time in 2013. The return on investment for these ads is at … Read more
WordStream, a maker of Internet Marketing Software, recently published a new infographic which shares some very interesting data about how small businesses are using PPC advertising. They found that, on average, small businesses spend about $1200 per month in PPC advertising, but over 25% of that is wasted due to managerial and strategic errors. This … Read more
We are overjoyed to announce that the Illinois Supreme Court has upheld its win against the Illinois Department of Revenue, declaring the Affiliate Nexus Tax law invalid. Most importantly, the law is “void and unenforceable” and advertisers can reinstate their Illinois affiliate marketers immediately. The PMA’s legal counsel, George Isaacson of Brann and Isaacson, provided the following … Read more
Jennifer Selleck talks to Brian Hamilton about how to work with Private Label Nutraceuticals. Unlike other supplement manufacturers, Private Label Nutraceuticals can also provide customized marketing, fulfillment, and other business development solutions for your specific business, product, and market. Instead of running another person’s offer, have you considered making your own? Talk to them and … Read more
Google.com, the world’s most popular web address, is undergoing a bit of a remodel. Google has been famous for having one of the simplest home pages, with little more than a logo and search box on the page. Occasionally they will replace the logo with a “Google Doodle” for special events, but for the most … Read more
Three year old tech start up, Onavo, has announced that they are being purchased by social giant, Facebook. Onavo, based in Tel Aviv, Israel, is a mobile analytics company which provides millions of users with mobile utility apps. Their apps help consumers to run their mobile data services, including the managing and optimizing of the … Read more
Democratic Senator Ed Markey from Massachusetts has put in a request to the Federal Trade Commission (FTC) to investigate Google’s recently announced ‘Shared Endorsements’ ads. These are the ads which will automatically pull information from social networks and use images and information about an individual to promote a product. If, for example, you rate a … Read more
Bing has recently announced a new feature which, they claim, will be able to reduce the total time it takes for people to get from typing in a search, to having the content they want in front of them by up to 50%. This is on top of the reduced search time from the implementation … Read more
In this video Rich Gorman delves into his business model of creating niche services with scale then hiring strong operators to run them. It’s important to understand your strengths in business…and even more important to understand your weaknesses. Most internet marketers are just that, marketers. Therefore it’s a good idea to bring team members on … Read more
Brazilian President, Dilma Rousseff, has announced that they will be holding a global Internet Governance Summet in April of 2014. The summit, he says, is in response to the information which was leaked by Edward Snowden, revealing the massive spying the US performs on countries around the world, including alleys like Brazil. The decision to … Read more
If you logged into your Google Analytics account and thought it looked odd, you aren’t going crazy. There weren’t any major announcements from Google about it, but they have certainly made some significant changes in the last day or two. They did mention some new reporting options rolled out in a blog post. While it … Read more
Facebook has announced a major redesign to their ad-buying and reporting tools. These new advertising options are, they say, designed to help give buyers recommendations on where to place the ads based on their specific objectives. Helping marketers of all types improve the results they get from their Facebook advertising. These updates are designs specifically … Read more