Ad:tech, the largest digital marketing conference in the world has announced that one of the Jonas Brothers, specifically Kevin Jonas is going to be keynoting at ad:tech. Not sure if this is an attempt to persuade thongs of teenagers to join the digital marketing revolution, or that some of the women in the industry have … Read more
Nielsen has long been the leader in providing the statistics surrounding television viewing habits. This information was used in everything from setting television advertising prices to helping markers promote television shows, and much more. Over the last decade, however, the ratings provided by Nielsen have been getting less and less valuable, because they only included … Read more
Google has been battling with the European Union for about three years now over antitrust issues related to their search services. Recently, the EU moved a little closer to settling this lengthy legal case. They are taking a settlement proposal to a group of people for approval. What may sound odd to many is which … Read more
Google’s head of search engine spam, Matt Cutts, released another video, this time on the topic of adding pages to a site, and its affect on search rankings. The common thought with many marketers is that if you simply fill a site with dozens, hundreds or even thousands of pages, you’ll rank well with Google. … Read more
Most marketers know that Instagram videos are a great way to promote their products, but a recent report published by Unruly, a market technology company, found that Instagram is dominated by marketing videos. Over 40% of the top shared Instagram videos are from brands promoting their products, services or image. Of the top 1000 most … Read more
Guest blogging has always been a powerful way to gain traffic, and improve search rankings, but it has been rapidly growing in popularity over the past few years, due to the Panda, Penguin and other Good changes. Many people have been pushing out guest blogs as quickly as possible to help improve their search rankings. … Read more
Google has confirmed that they are testing a new ad format for some specific types of searches. The new ad format features a huge banner ad which takes up a large percentage of the screen. There are no other ads on the page, and the organic results are pushed completely below the fold for most … Read more
Google and MediaVest have signed an advertising deal worth tens of millions of dollars over the next year. In the deal, MediaVest clients, including Walmart, Coca-cola and Honda, will have ads placed on Google’s mobile app network, AdMob as well as their display network and YouTube. This is a significant deal not only for the … Read more
Just about all marketers know that videos can be a powerful tool for driving sales. In addition, when consumers endorse a specific product, it can also lead to better sales. With this in mind, it could be assumed that consumer generated videos can help brands convert at higher rates, and a new study from EXPO … Read more
When marketers are looking to use digital advertising there are several different options. Google’s AdWords program is by far the largest, and most popular, but according to small business marketing platform Pricing Engine, it might not be the best option for small businesses. They have found that Bing ads from Microsoft are actually more efficient … Read more
Facebook has always (and will continue) to remove content which glorifies or encourages violence, but since May of this year, they have also banned videos and images which depict violence in a negative light. Specifically, they blocked videos of beheadings, even when the videos were not supporting the violence in any way. Facebook has lifted … Read more
Google+ has been growing steadily, and by most accounts it is becoming a true competitor for Facebook. Of course, Facebook has a huge lead on them, and it will be difficult for Google to ever overtake them, but for the time being anyway, Google can be proud to have a strong second place product on … Read more
Facebook has long prevented Google-owned ad service, DoubleClick, from placing ads onto the Facebook ads platform. On Friday, however, Google announced that this is no longer the case, and going forward, Google will be free to place their display ads into the Facebook network. There has been no word from Google or Facebook on why … Read more
In a recent video from Google’s head of search engine spam, Matt Cutts, talks about a few different tags which are commonly used in web design. The specific question he was answering was: In terms of SEO, what is the difference between <strong> tag and <b> tag for emphasis on certain words of text. From … Read more