If you’re looking to expand your mobile marketing, you may have looked into using push notifications to stay in touch with your customers. Push notification marketing is a powerful addition to most types of email marketing campaigns. For many industries, the push notifications can actually be significantly more effective, because people tend to have their … Read more
Sarasota, Florida (November 4th, 2013) – Clickbooth, the long-established performance-based online marketing company, announced today the release of RevContent, the next phase of their cost per click product formerly known as CBCPC. The evolved brand more accurately represents what the product has become, an industry leading content monetization platform. “This expansion allows us to continue … Read more
{Spoiler Alert} Yes. Media buying is a lot like oil drilling. If you drill in the wrong places, you can lose a fortune. But if you drill in the right ones, you can get filthy rich almost overnight. The question is – how to find the right places? {Here comes another spoiler} Competitive Intelligence. There … Read more
Google+ has been growing quickly, but hasn’t managed to be able to drive traffic as effectively as Facebook or other social networks. Some of the 18 new features Google recently announced, however, may help to change that. The following changes and additions to the social network will undoubtedly make existing users happy, attract new users, … Read more
Google recently announced a new feature, called Google Helpouts. The service will allow users to ask questions and get live answers about just about anything you can imagine. The answers will be given by individuals or companies that have been approved by Google ahead of time. The specific price charged for the service will be … Read more
For many marketers, last month’s announcement from Google that all searches would now run through their SSL encryption was quite devastating. It meant those with websites would no longer be able to see what keywords people were searching for when they arrived at their site. A writer from Search Engine Land found a way to … Read more
If you go to bing.com and type in “Google” or type Google into the address bar of a browser which has Bing set to the default search engine, you’ll come up to a results page with a variety of Google properties listed, including Google.com. That is what everyone would expect, of course, however that is … Read more
Apparently large ads are in demand right now. Just a few days after writing about Google’s giant ads, I am learning that Bing is also adding large advertising options to their ad network. These ads, dubbed “Hero Ads” by Microsoft come up only when searchers type in brand names such as Home Depot or Land … Read more
Google has recently announced that they will begin using information from their Google+ social network to give social weight to their advertisements. They updated their terms of service to state that beginning November 11th, “your friends, family and others may see your (Google+) Profile name and photo, and content like the reviews you share or … Read more
During a special event from Google, they announced some impressive numbers concerning their social network, Google+. First, they have now reached 300 million active monthly users who access Google+ directly. These are the people who will see posts in the stream and actively interact with the social network. They also commented that there are 540 … Read more
Everyone knows that mobile access to the Internet is continuing to grow in popularity and that more and more people are using smart phones and tablets as their primary way to access the web. A new report from Movable Ink found that brand emails are being opened on mobile devices at a rate of 61%. … Read more
Yes, there is a great networking event sponsored by the great guys at A4D and BDR:Engage and a few others. These networking events are amazing, because they tend to be exclusive, small and get people to talk about business during the conferences. If you don’t know anything about Engage:BDR, they are a large sponsor of … Read more
Google is no stranger to out of the box thinking, but what many suspect to be their latest project is WAY outside the box. There has been an over sized floating barge being constructed in the San Francisco bay for some time, and most people believe it is going to be the latest datacenter for … Read more
Google has officially announced a new section being added to their Webmaster Tools. The section, titled “Security Issues” is designed to provide information to webmasters about security issues on their pages. Security problems such as malware, virus infection, site hacks and more are all listed in this area so the webmaster can take prompt action. … Read more
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