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Marketing Madness

eCommerce on Track for $200 Billion in 2013

With the latest data released from comScore, experts believe that for the first time ever, eCommerce will go over $200 billion in total sales...
Pesach Lattin -
Marketing Madness

Millenial Media to Purchase JumpTap

Millennial Media, a mobile ad and data platform is looking to quickly expand its mobile ad technology with its purchase of JumpTap.  JumpTap is...
Pesach Lattin -
Lawyers Run The World

Affiliate Nexus Tax Impacts Over 28% of Affiliates

A survey of over 1600 affiliates asking about methods, strategies, preferences and (most importantly) the impact of the Affiliate Nexus tax on their businesses. ...
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Marketing Madness

Affinity.com Announces Real-Time Bidding Options

Affinity.com, has announced that they are opening their inventory to advertisers for real time bidding, using the Appnexus platform.  Media buyers will now be...
Pesach Lattin -
Specials

Watch Glenn Beck Lose his Mind on Live TV

You are probably wondering what this exacrlt has to do with Performance Marketing, and frankly I’m not really sure it does. I was just...
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Specials

Performance Marketing Association Board Endorsements 2013

The Performance Marketing Association has become in the last few years the only organization that has been appropriately addressing the needs of the performance...
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Marketing Madness

ValueClick Selling Sites

ValueClick, one of the world’s largest digital marketing companies, has recently announced that they will be selling off a number of their web properties...
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Marketing Madness

CashCall Partners with CAKE Platform

CashCall, Inc., a premier consumer finance lender, has announced an agreement with southern California-based leading software as a service (SaaS) provider CAKE. Leveraging the...
Pesach Lattin -
Marketing Madness

New Report: Facebook Vs Twitter Ads

A new report from WordStream compares the ad performance from Twitter and Facebook.  Choosing which of these two social giants to dump your marketing...
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Marketing Madness

Mobile Push Notification Marketing Service Enters Beta

If you’re looking to expand your mobile marketing, you may have looked into using push notifications to stay in touch with your customers.  Push...
Pesach Lattin -
Marketing Madness

Clickbooth Expands into Related Content Market

Sarasota, Florida (November 4th, 2013) - Clickbooth, the long-established performance-based online marketing company, announced today the release of RevContent, the next phase of their...
Press Release -
Specials

Improve ROI by THOUSANDS of Percentages?

{Spoiler Alert}  Yes. Media buying is a lot like oil drilling.  If you drill in the wrong places, you can lose a fortune.  But if...
Kfir Moyal -
Marketing Madness

18 New Features for Google+

Google+ has been growing quickly, but hasn’t managed to be able to drive traffic as effectively as Facebook or other social networks.  Some of...
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Marketing Madness

New Google Service to Provide Live Help

Google recently announced a new feature, called Google Helpouts.  The service will allow users to ask questions and get live answers about just about...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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