Andy Dhanik of Engage:BDR talks a bit about First Impression, their new self-servie real time bidding display plaform. The company claims First Impression is the “first platform to provide customers with direct access to publishers’ inventory in addition to engage:BDR’s exchange traffic,” which enables media buyers with full control to maximize the value of an … Read more
Perhaps not surprising to most, but a new report from eMarketer has shown that retailers in the US are upping their spending on digital ads again this year. The budgets of US retailers in mobile advertising is estimated to have increased by about 15.7% year over year, reaching $9.5 Billion for 2013. This is on … Read more
Anglo Rank, a link network that many people were using to improve their search engine rankings, has officially been busted by Google. Matt Cutts, Google’s head of search engine spam, sent out a tweet which said, ““There are absolutely NO footprints linking the websites together.”Oh, Anglo Rank.” This is a jab at Anglo Rank, where … Read more
Flurry, a mobile analytics and advertising company that offers users with high quality analytics apps, along with many other services, has just confirmed that they completed another successful capital funding round, gathering $12.5 Million from inventors who, for now, have not been named. This investment is in addition to the $25 million they raised last … Read more
The New York Times published a post on their blog written by Mark Cohen, titled “Is Affiliate Marketing Worth the Risk” where he discussed some of the problems people face when harnessing affiliates to do their marketing. He also went on to interview Kellie Stevens, who works to identify different scams being run by affiliates. … Read more
For the past few years, social media has moved steadily from a plaything for onliners to use to keep track of friends, family, and co-workers to a multi-billion dollar hallmark for business marketing. Guided by the likes of Facebook, social media has shown that they can not only connect individuals, but can make a bundle … Read more
Most marketers spend a significant amount of time online managing their business. When looking to expand a business, or break into a new area, it can be very smart to purchase an existing site so you don’t have to go through the hassle of building one from scratch. One of the biggest places to find … Read more
Adelphic, a Massachusetts based mobile ad technology start-up has recently been issued a patent for an innovative technology which, it claims, will allow advertisers to identify specific users without using cookies. The patent is for the method used, the system and the programs for user identification on their network. When implemented, it will allow advertisers … Read more
The Supreme Court of the United States has now refused to hear the challenge to the New York State “Amazon law.” The fact that they are refusing to hear the case means that the lower court ruling on the matter will stand, which means that the law will remain on the books. The case is … Read more
MyVitamin and MyProtein are two of the UK’s largest sports nutrition brands, offering customers a variety of high quality vitamins, protein powders and other great heath supplements. They have recently signed on with MoreNiche to launch their affiliate programs in hopes of growing their brand even further. The MyVitamins website has hundreds of different products … Read more
The huge barge that Google is building at Treasure Island, just off the coast of San Francisco, has been quite a mystery over the past year or so. Most people (including myself) expected that it would be a floating datacenter, but according to recently obtained confidential budget reports, it looks like it will be more … Read more
This might come as something as a surprise to many marketers, but Google has recently patented a new auto-posting bot. The program is designed to automatically post to social media accounts and blogs, as well as reply to comments and perform other types of writing automatically. The technology behind the bot will analyze existing content … Read more
The hardware giant, Apple, which is more known for being tight lipped about everything than their interest in being social has acquired social media analytics firm, Topsy. The move, which surprised many, was confirmed on Monday. Topsy Labs has a focus on analyzing all of the Twitter messages which come out each day, numbering around … Read more
eSigns.com has been quickly growing and becoming one of the leading providers of a variety of signs, banners and other advertising materials. They allow businesses to create and order custom or template vinyl banners, mesh banners, yard signs, magnetic signs, A-Frame signs, banner stands, stickers, decals, photos on canvas and much more, and then have … Read more
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