As a performance marketer, you are almost certainly on the lookout for the latest trends and fads to take advantage of. In addition, looking through those ‘evergreen’ niches to find the right one for you is also an everyday activity, right? Well, those are both essential for choosing a new niche for your next affiliate … Read more
Just as Google is coming to the end of a long legal battle in Europe, it seems a new case is just starting, and this time much closer to home. Canadian government regulators are reportedly preparing to open a formal investigation into Google concerning their abuse of their dominance in the Internet search market. Regulators … Read more
Date: 12 December 2013. Pharmacy2U, the UK’s leading dedicated online doctor and pharmacy, has appointed MoreNiche (www.moreniche.com) to complement its affiliate marketing programme. The NHS approved company will be looking to extend brand awareness, drive traffic to the site (www.pharmacy2u.co.uk) and increase lead generation for its online doctor service and pharmacy. The Online doctor provides a fast … Read more
While Facebook may have gotten off to a rocky start with their stocks, they have really come back strong. As a tribute to that, the incredibly popular Standard & Poor’s 500 index, and their 100 index have added them to their lists. The S&P indexes are among the most respected in the investment world, and … Read more
William Hill is one of the world’s largest and most respected gambling companies. Employing more than 17,000 people, they are the UK’s largest bookmaker, boasting about 2400 licensed betting offices. They specialize in taking bets on almost all sporting events as well as numbers based games, gaming machines and much more. In their latest move … Read more
Newport Beach, CA Dec. 12, 2013 — CAKE announced a migration program designed specifically to transition customers of the DirectTrack performance marketing platform to its affiliate platform. Based on a strategic partnership agreement, CAKE and Direct Response Technologies, developers of the DirectTrack platform and a business of Digital River, Inc., have built a pre-integration between … Read more
I am sure there will be some reaction to this post but having given it some thought – it seems to me that Twitter may actually have more of a viable business than Facebook. Yes hard to believe, but play along for a bit and read below. One of the essentials to running a successful … Read more
Another domain and website in the industry hacked and stolen. This time UniqueLeads.com, the website for Unique Leads a long standing company in the industry owned by Shai Pritz: UniqueLeads.com was purchased by unknown Russian affiliate and is now using Shai Pritz and UniqueLeads logo under false pretenses. “We have no idea how our GoDaddy … Read more
Mobile apps and games which have been getting extremely popular over the past few years are earning developers millions in revenue every year. One problem many of these types of apps have, however, is that it can be difficult to perform real split testing or A/B testing in order to see what types of marketing … Read more
It seems that DirectTrack is closing its doors. Performance Marketing Insider learned today that they were sending client’s letters informing them that sometime in March the company would be closing down. This comes after months of speculations about it’s future, including an attempt to sell the company that was stopped by Digital River’s board of … Read more
Jennifer Selleck interviews Mack Gorski at ADTECH NYC. He is the Education Expert with GetResponse and is responsible for working with key customers on the European and American markets. Mack actively supports clients in planning GetResponse email marketing campaigns, conducts training and advises on legal and compliance regulations in email marketing. He briefly talks about … Read more
When PPC advertising was first experiencing its rapid growth, it came largely at the expense of traditional ad options like magazines, newspapers, radio and television. Businesses would take a portion of their overall ad dollars, and redirect them to Google Adwords or other digital advertising options. This is not really surprising, and while the traditional … Read more
The iconic Facebook ‘like’ button has been clicked billions of times to help people quickly express agreement, admiration, joy and many other emotions. Many people have been begging the social giant to offer an option for people to ‘dislike’ a post as well, but it doesn’t seem like it is ever going to happen. According … Read more
Howdy Partner! Are you feeling Google-ly eyed from racking your brain trying to figure out what to do about getting Google-ized by all the recent algorithm changes? Are you wondering if link building even still matters? Will it get your site penalized? Let’s take a deeper look … This Town Is Big Enough For Both … Read more
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