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Marketing Madness

Cake to Move All DirectTrack Clients Over

Newport Beach, CA Dec. 12, 2013 — CAKE announced a migration program designed specifically to transition customers of the DirectTrack performance marketing platform to...
Press Release -
Specials

Facebook Vs. Twitter – You Make The Call

I am sure there will be some reaction to this post but having given it some thought - it seems to me that Twitter...
Ricky Ahuja -
Marketing Madness

UniqueLeads.com Hacked and Stolen

Another domain and website in the industry hacked and stolen. This time UniqueLeads.com, the website for Unique Leads a long standing company in the...
Pesach Lattin -
Marketing Madness

World’s First A/B Testing for Unity Apps Launched by Splitforce

Mobile apps and games which have been getting extremely popular over the past few years are earning developers millions in revenue every year.  One...
Pesach Lattin -
Marketing Madness

DirectTrack to Close, Cake to Get All Clients?

It seems that DirectTrack is closing its doors. Performance Marketing Insider learned today that they were sending client’s letters informing them that sometime in...
Pesach Lattin -
Leaders

VIDEO: GetResponse has Completely Changed For Mobile

Jennifer Selleck interviews Mack Gorski at ADTECH NYC. He is the Education Expert with GetResponse and is responsible for working with key customers on...
Jennifer Selleck -
Marketing Madness

36% of New Ad Dollars to go Mobile by 2016

When PPC advertising was first experiencing its rapid growth, it came largely at the expense of traditional ad options like magazines, newspapers, radio and...
Pesach Lattin -
Marketing Madness

Facebook ‘Sympathize’ Button Being Tested

The iconic Facebook ‘like’ button has been clicked billions of times to help people quickly express agreement, admiration, joy and many other emotions.  Many...
Pesach Lattin -
Specials

White Hat Link Building for Modern Web Cowpokes!

Howdy Partner! Are you feeling Google-ly eyed from racking your brain trying to figure out what to do about getting Google-ized by all the...
Lance Hemenway -
Leaders

First Impressions Fills Void in RTB Exchange

Andy Dhanik of Engage:BDR talks a bit about First Impression, their new self-servie real time bidding display plaform. The company claims First Impression is...
Jennifer Selleck -
Marketing Madness

New Report Shows Digital Ad Spending Up Again in 2013

Perhaps not surprising to most, but a new report from eMarketer has shown that retailers in the US are upping their spending on digital...
Pesach Lattin -
Marketing Madness

Google Busts Major Link Network Anglo Rank

Anglo Rank, a link network that many people were using to improve their search engine rankings, has officially been busted by Google.  Matt Cutts,...
Pesach Lattin -
Marketing Madness

Mobile Analytics Company Flurry Raises Additional $12.5 Million

Flurry, a mobile analytics and advertising company that offers users with high quality analytics apps, along with many other services, has just confirmed that...
Pesach Lattin -
Marketing Madness

New York Times: Affiliate Marketing Risky!?

The New York Times published a post on their blog written by Mark Cohen, titled “Is Affiliate Marketing Worth the Risk” where he discussed...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
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