MobileAds.com has officially announced a partnership with Smaato, a global leader in mobile ad creation, to provide engaging HTML5 media ads to the budget conscious companies. High quality, interactive ads have long been used by big companies, with great success. These ads are very engaging and draw the attention of users much more effectively than … Read more
You may remember several months ago when I wrote the story titled, “World’s First Offline Affiliate Network?” It was about Yub, which offers an innovative way to take the benefits of affiliate marketing, and implement them into retail locations and restaurants. At the time, they had just received $12 million dollars of capital through investors. … Read more
U.S. regulators said four companies would pay $34 million to settle charges of running deceptive advertising about weight loss products. The Federal Trade Commission said Tuesday the four companies were targets of the “Operation Failed Resolution” campaign that is the agency’s “ongoing effort to stop misleading claims for products promoting easy weight loss and slimmer bodies.” … Read more
Neverblue announced today the launch of its ten year anniversary celebrations, which are kicking off at Affiliate Summit West in Las Vegas, January 12th-14th, 2014. Throughout 2014, Neverblue will be celebrating ten strong years in the digital performance marketing industry with a series of contests and events. Started in 2004 by four local Victorians looking to … Read more
Two separate Internet security firms have reported that over the past several days, Yahoo’s advertising servers have been distributing malware to visitors to Yahoo! properties, and other sites that have the Yahoo! ads being displayed. It is believed that the malware was put onto the advertising servers by malicious parties who found a way to … Read more
Heather Vale Goss talks to Ross Goldberg, renowned Traffic Master and best-selling author of The Web Traffic Book. In this video, the third in a series of four, discover what’s required to make your blog or website search-engine friendly, the key to growing your traffic and increasing your authority, the benefits of social selling, how … Read more
If you are one of the millions of small businesses that hasn’t yet begun taking advantage of the relatively low price and high rate of return with online advertising, you might be interested in the following facts. Companies who are using online advertising in 2014 will almost certainly see huge benefits compared to ‘traditional’ advertising … Read more
Google’s authorship program has been one of those quiet successes over the course of 2013. Writers and authors who linked their content to their Google+ profile were able to build authority for themselves, and any sites that they wrote for, which also passed on some good SEO authority. Like all good things, however, some of … Read more
If you’ve been reading any tech related blogs over the past day or two, you’ve undoubtedly seen dozens of stories citing a new study from a UK academic which looked at the decreasing popularity of Facebook with teens and young adults. In the study, it is said that Facebook isn’t just losing popularity with this … Read more
In this video, the second in a series of four (Part One here), we talk to Ross Goldberg, the master of traffic, about SEO and content marketing that generates amazing traffic. You’ll discover the best video marketing formats and why it’s OK to break the rules, how Google measures your content’s value, how much of … Read more
Heather Vale Goss of Performance Marketing Insider interviews Ross Goldberg, also known as the Traffic Master. He is a speaker, trainer, consultant, and renowned web traffic expert. He is creator of The Traffic Manifesto, best-selling author of The Web Traffic Book: A Definitive Guide to Crushing Your Competitors and Getting all the Customers You Ever … Read more
Forbes has recently published an article titled, “Affiliate Theft Could be Costing You Millions” where the author discussed just how common digital theft is, in the affiliate marketing industry. When I read these types of posts, my first inclination is that the author doesn’t really understand performance marketing, and especially online affiliate marketing. Most articles … Read more
Google’s Head of Search Engine Spam, Matt Cutts, sent a tweet linking to a recent Gawker story which discussed the technique of SEOs contacting ‘news’ writers, and paying them directly to link back to their site. Cutts said that they are aware of this activity, and are “taking action o hundreds of buyers, dozens of … Read more
Oracle has officially announced that they will be acquiring Responsys Inc in a deal worth about $1.5 billion. The deal is expected to be completed in the first half of 2014. Responsys is a cloud-based marketing company, and provider of enterprise-scale cloud based business to consumer software. This purchase will help Oracle become the dominant … Read more