Symantec has recently discovered a new threat to some people who uses an android mobile device, including phones and tablets. Hackers have developed a way to install a piece of malware onto mobile devices when they are connected to Windows PCs, and it is a major threat. Windows computers that are infected with the malware … Read more
Nielsen Holdings, a global information and measurement company, and the Federal Trade Commission (FTC) have come to an agreement regarding the terms outlined in the FTC Decision regarding Nielsen’s acquisition of Arbitron. There was some concern on the part of the industry as well as the FTC that this purchase would cause issues in terms … Read more
Figuring out which types of mobile advertisements to run can be a confusing, and costly experience. Most marketers have to go through a series of trial and error to come up with what works best for them. While it will always be necessary to do this for tweaking and optimizing, DG MediaMind has released a … Read more
Opera Mediaworks recently released their latest State of Mobile Advertising report, which contains a lot of important information, especially for marketers who use mobile ads. This report is created from information gathered on the mobile ad network, which serves over 60 billion monthly page impressions to 425 million users, giving it significant credibility. The study … Read more
It has now been confirmed that Yahoo is following in the footsteps of Google, in making all their searches secure. More specifically, all searches from the Yahoo.com property are secure, the Yahoo sites for other countries haven’t yet made the move, though they undoubtedly will in the very near future. This is part of an … Read more
Snapchat has run into some security related issues of late, most significant of which occurred when they were the victims of a cyber-attack that resulted in 4.6 million user’s details being published online. In response, Snapchat unveiled new security measures to their system earlier this week. Unfortunately, however, the following day it was deciphered by … Read more
EQ Works is a leading provider of targeted advertising, including mobile, video, social and other types of ads. They have been working on a technology to help filter out bad traffic, and the system, which they call ‘Hercules’ has recently been recognized by Adometry. Adometry is a provider of marketing performance management solutions, and measures … Read more
Google Chrome’s speech recognition library has been used for many different things since it was released, and not always with the user’s permission. The Chrome based recognition has some vulnerability to hackers who are able to use one of multiple bugs and exploits out there to remotely turn on a microphone, and listen in to … Read more
Today the FTC has brought actions against an email spammers for defrauding consumers into believing that they must register for health insurance under the Affordable Health Care Act that day or face fines or worse. The email did not go to any official website for the ACA, nor was associated with any government program but … Read more
Performance marketing is nothing if not competitive. We did not invent anything. We do not have a patent on the offers we run. In most cases, the same offers are being run by some pretty heavy hitters . . . but knowledge is power and with the relevant information, we can get ahead of our … Read more
Heather Vale Goss of Performance Marketing Insider interviews Rob Huey, CEO of XVerify. XVerify lets you verify your customer data in real time, including email, phone and postal address. This service means your customers can’t hide behind false information, so your emails won’t bounce, your phone calls will go through to real people, and your … Read more
A federal court judge has recently ruled that a good faith belief that consent existed might be a complete defense to a Telephone Consumer Protection Act (“TCPA”) lawsuit. In Chyba v. First Financial Asset Management, Inc., the plaintiff filed her TCPA complaint after receiving a handful of telephone calls to her cellular phone from a collection agency (the … Read more
Facebook has recently launched an entirely redesigned trending topics section. The update will help make Facebook users more aware of what is going on in a real-time manor. By quickly glancing at the trending box (in the top right corner) it will be easy for users to see what topics are most popular right now. … Read more
Google has just released a new plugin for WordPress that will allow for simple management of AdSense, as well as Webmaster Tools. This release is still in beta, so there may be some issues, and additional functionality is undoubtedly going to be added in the future. Google said of the release, “We’re still fine-tuning the … Read more
© Your Copyright Message
