More and more companies, both online and off, are turning to performance marketing programs to help boost their sales. While this is certainly a good thing for both the companies and the affiliate marketers, it… Fraud Expert Ben Edelman Publishes Best Practices in Affiliate Management
Google has already had to pay $15.8 million in a lawsuit brought on by a company named Vringo (through a subsidiary called I/P engine) for patent violations. Vringo had acquired two patents from Lycos that… Google May owe up to $1Billion
ValueClick has long been a leader in digital marketing, and since 2003 has been one of the biggest companies in affiliate marketing, because they purchased Commission Junction. Commission Junction is the industry’s largest affiliate marketing… ValueClick Rebrands as Conversant
Heather Vale Goss of Performance Marketing Insider interviews Andy Dhanik, Director of Client Services at Engage:BDR about new developments at the company. Andy oversees a team responsible for operational processes including management of clients and… Where to Buy Media for Positive ROI
You might be wondering what that title, or this topic, has to do with performance marketing. Well, as digital marketers we need to be well aware of any legal challenges going on that affects anything… Revenge Porn Facing Legal Challenges
Heather Vale Goss of Performance Marketing Insider talks with Bret Grow, President and CEO of LinkTrust about their new and innovative solutions. Founded in 2002, LinkTrust is one of the most established providers of tracking… LinkTrust Grows with Enhanced Lead Generation
A new report from Integral Ad Science (formerly known as AdSafe Media) was released concerning the quality of the digital ad market. They found that ad fraud has gone down, in terms of percentages, over… Ad Fraud Improving but Lots of Work Ahead
Many marketers have started developing apps over the past few years. Some develop them on their own, and others outsource the work. Some develop apps to help compliment their marketing efforts, and some try to… Enterprise App Development is where the Money is
Reddit has long been a major source of traffic for millions of sites. Millions of people visit Reddit to find news and other information that is published throughout the web. Over the past year, however,… Reddit Lagging Behind in Traffic Referrals
Over the past year there has been quite a few news stories about the number of information requests made by Government agencies like the NSA to tech companies. Companies like Google, Microsoft, Facebook and others… DOJ to Allow Increased Transparency by Top Tech Companies
This is a guest post written by my nephew, Pervaan Ahuja. He is an avid football fan (Go Bears!) and awesome sports analyst, not really sure what he is doing working for AVG. At any… 5 Little Known Facts About the Super Bowl
The second annual Online Performance Marketing study conducted by PwC for the Internet Advertising Bureau UK has been released, and it has some pretty encouraging numbers for anyone involved with affiliate marketing. While the study… Massive ROI for UK Affiliate Marketing in 2013
When brands invest in digital advertising there are a lot of things they need to think about. Creating an engaging ad, targeting the right audience, figuring out what the right cost per click is and… Botnet Fraud to Cost $11.6 Billion
The new ‘Send to Anyone on Google+’ feature which Google launched earlier this month has gotten a lot of negative feedback. Many people don’t like the fact that it opens up anyone with a Google+… FTC Complaint Filed Against Google+ Feature