More and more companies, both online and off, are turning to performance marketing programs to help boost their sales. While this is certainly a good thing for both the companies and the affiliate marketers, it has also caused some significant problems related to fraud and other criminal activity. Honest marketers and businesses can agree that … Read more
Google has already had to pay $15.8 million in a lawsuit brought on by a company named Vringo (through a subsidiary called I/P engine) for patent violations. Vringo had acquired two patents from Lycos that are about the ranking and placement of ads in search engines. In 2012, courts ordered Google, Microsoft, AOL and others … Read more
ValueClick has long been a leader in digital marketing, and since 2003 has been one of the biggest companies in affiliate marketing, because they purchased Commission Junction. Commission Junction is the industry’s largest affiliate marketing business. ValueClick has recently announced that they are rebranding their entire company, and changing the name to “Conversant.” Along with … Read more
Heather Vale Goss of Performance Marketing Insider interviews Andy Dhanik, Director of Client Services at Engage:BDR about new developments at the company. Andy oversees a team responsible for operational processes including management of clients and campaigns, providing product-specific insight to direct response advertisers, and strategically aligning client needs with internal production teams. Discover how their … Read more
You might be wondering what that title, or this topic, has to do with performance marketing. Well, as digital marketers we need to be well aware of any legal challenges going on that affects anything on the Internet. While I fully support this law (which I’ll explain shortly), it is important for us as marketers … Read more
Heather Vale Goss of Performance Marketing Insider talks with Bret Grow, President and CEO of LinkTrust about their new and innovative solutions. Founded in 2002, LinkTrust is one of the most established providers of tracking tools for performance marketers. Their new lead generation and management software continues to grow, and the company is trusted to … Read more
A new report from Integral Ad Science (formerly known as AdSafe Media) was released concerning the quality of the digital ad market. They found that ad fraud has gone down, in terms of percentages, over the past year. In fact, suspicious ad activity dropped from 30% in Q4 2012 to 13% in Q4 2013. This … Read more
Many marketers have started developing apps over the past few years. Some develop them on their own, and others outsource the work. Some develop apps to help compliment their marketing efforts, and some try to turn their apps into a business on their own. However it is down, and for whatever reason, app development has … Read more
Reddit has long been a major source of traffic for millions of sites. Millions of people visit Reddit to find news and other information that is published throughout the web. Over the past year, however, the total percentage of traffic sites see coming from Reddit has dropped significantly. There seems to be several reasons that … Read more
Over the past year there has been quite a few news stories about the number of information requests made by Government agencies like the NSA to tech companies. Companies like Google, Microsoft, Facebook and others have requested permission to disclose more information about these requests to their users. In the past, when Government agencies demanded … Read more
This is a guest post written by my nephew, Pervaan Ahuja. He is an avid football fan (Go Bears!) and awesome sports analyst, not really sure what he is doing working for AVG. At any rate, enjoy and don’t forget to comment below. With names like Peyton Manning, Richard Sherman, and Russell Wilson dominating football … Read more
The second annual Online Performance Marketing study conducted by PwC for the Internet Advertising Bureau UK has been released, and it has some pretty encouraging numbers for anyone involved with affiliate marketing. While the study looks primarily at the UK market, much of the data can be used as an excellent indicator of the state … Read more
When brands invest in digital advertising there are a lot of things they need to think about. Creating an engaging ad, targeting the right audience, figuring out what the right cost per click is and many things need to be considered or you’ll lose a lot of money on the ad campaign. One of the … Read more
The new ‘Send to Anyone on Google+’ feature which Google launched earlier this month has gotten a lot of negative feedback. Many people don’t like the fact that it opens up anyone with a Google+ account to receiving more spam. Consumer Watchdog, which is a non-profit group, has recently filed a complaint with the FTC … Read more
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