Thursday, January 23, 2025
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Leaders

LinkTrust Grows with Enhanced Lead Generation

Heather Vale Goss of Performance Marketing Insider talks with Bret Grow, President and CEO of LinkTrust about their new and innovative solutions. Founded in...
Heather Vale -
Marketing Madness

Ad Fraud Improving but Lots of Work Ahead

A new report from Integral Ad Science (formerly known as AdSafe Media) was released concerning the quality of the digital ad market. They found...
Pesach Lattin -
Specials

Enterprise App Development is where the Money is

Many marketers have started developing apps over the past few years.  Some develop them on their own, and others outsource the work.  Some develop...
Pesach Lattin -
Marketing Madness

Reddit Lagging Behind in Traffic Referrals

Reddit has long been a major source of traffic for millions of sites. Millions of people visit Reddit to find news and other information...
Pesach Lattin -
Lawyers Run The World

DOJ to Allow Increased Transparency by Top Tech Companies

Over the past year there has been quite a few news stories about the number of information requests made by Government agencies like the...
Pesach Lattin -
Specials

5 Little Known Facts About the Super Bowl

This is a guest post written by my nephew, Pervaan Ahuja. He is an avid football fan (Go Bears!) and awesome sports analyst, not...
Ricky Ahuja -
Marketing Madness

Massive ROI for UK Affiliate Marketing in 2013

The second annual Online Performance Marketing study conducted by PwC for the Internet Advertising Bureau UK has been released, and it has some pretty...
Pesach Lattin -
Lawyers Run The World

Botnet Fraud to Cost $11.6 Billion

When brands invest in digital advertising there are a lot of things they need to think about. Creating an engaging ad, targeting the right...
Pesach Lattin -
Lawyers Run The World

FTC Complaint Filed Against Google+ Feature

The new ‘Send to Anyone on Google+’ feature which Google launched earlier this month has gotten a lot of negative feedback. Many people don’t...
Pesach Lattin -
Marketing Madness

Hackers Expose Android Devices

Symantec has recently discovered a new threat to some people who uses an android mobile device, including phones and tablets. Hackers have developed a...
Pesach Lattin -
Marketing Madness

Nielsen and the FTC Reach Agreement

Nielsen Holdings, a global information and measurement company, and the Federal Trade Commission (FTC) have come to an agreement regarding the terms outlined in...
Pesach Lattin -
Specials

MediaMind Discovers Which Mobile Ad Formats Work Best

Figuring out which types of mobile advertisements to run can be a confusing, and costly experience. Most marketers have to go through a series...
Pesach Lattin -
Marketing Madness

Android Usage Grows, but iPhone Still Drives Most Revenue

Opera Mediaworks recently released their latest State of Mobile Advertising report, which contains a lot of important information, especially for marketers who use mobile...
Pesach Lattin -
Marketing Madness

Secure Yahoo Searches to make Tracking More Difficult

It has now been confirmed that Yahoo is following in the footsteps of Google, in making all their searches secure. More specifically, all searches...
Pesach Lattin -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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