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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count...
Pesach Lattin -
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an...
Pesach Lattin -
Adtech

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your attention. Amidst the vibrant chaos,...
Pesach Lattin -
CTV/OTT Streaming

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It's like playing a high-stakes game of Twister—blindfolded and...
Pesach Lattin -
Leaders

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings in the world of advertising technology, let me introduce you to Jeff Minsky. Not your...
Pesach Lattin -
Adtech

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where every click enriches the coffers of the adtech industry—an industry as notorious for its ethical...
Pesach Lattin -
Lawyers Run The World

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught pants down in a scandalous cha-cha with adtech sleaze. Let's paint the picture: imagine adtech...
Pesach Lattin -
Adtech

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down Madison Avenue, where a plot worthy of a prime-time thriller unfolds. Picture this: two behemoths...
Pesach Lattin -
Leaders

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional wizard of the digital realm whose career zigzags through the labyrinth of digital marketing with...
Pesach Lattin -
Adtech

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation races ahead at breakneck speed, sometimes leaving ethics struggling to keep up in the dust....
Pesach Lattin -
Marketing Madness

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not in Kansas—or any analog equivalent—any longer. The political arena of 2024 has evolved, or mutated...
Pesach Lattin -
Marketing Madness

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one led by a generation unencumbered...
Pesach Lattin -
Adtech

Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy

Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers are always one algorithm away...
Pesach Lattin -
Adtech

Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

Alright, folks, buckle in—oh wait, we don’t do "buckle in" here, do we? Let’s just say, prepare for a wild ride through the digital...
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

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