The Federal Trade Commission (FTC) cracked down a group of affiliate marketers who ensnared consumers into a fraud business coaching program called My Online...
Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT) ("MediaCentral" or the "Company") today announced that it has entered into several affiliate marketing partnerships with leading esports gambling...
Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune.
Founded 11 years ago, Tune builds software that helps companies manage...
Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...
According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than $40.2 million...
As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they must adjust...
The Federal Trade Commission announced it has sent 45 warning letters to marketers about unsubstantiated claims that their products and therapies can treat or...
There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.
Social media is an undeniable asset to modern marketing campaigns, providing brands with direct access to prospective customers as well as offering up a...
The US Securities and Exchange Commission (SEC) hit affiliate marketers related to binary options schemes with record fines this year. Timothy Atkinson, his former...
Programmatic Advertising becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs.
Predictive algorithms are everywhere. In an age when data are...
As an industry that has a history of settling for vanity metrics, influencer marketing is particularly susceptible to fraud. Recently, CBS reported that influencer marketing suffered...