Monday, April 21, 2025

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Affiliate Scammers Michael Giannulis and Michael Williams Named by Feds for $300 Million in Fraud

The Federal Trade Commission (FTC) cracked down a group of affiliate marketers who ensnared consumers into a fraud business coaching program called My Online...

Covid19 Grows eSports Wager Affiliate Programs

Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT) ("MediaCentral" or the "Company") today announced that it has entered into several affiliate marketing partnerships with leading esports gambling...

7 Email Marketing Practices for Newbies that Everyone Needs to Know

Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication that is...

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune builds software that helps companies manage...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than $40.2 million...

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.

How to Win Affiliate Marketing During Covid19

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they must adjust...

FTC Sends More Letters Warning Marketers to Stop Making Unsupported COVID-19 Prevention Claims

The Federal Trade Commission announced it has sent 45 warning letters to marketers about  unsubstantiated claims that their products and therapies can treat or...

Affiliate Vs Partner – What’s in a Name?

There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.

Why Email Marketing Works Better Than Social Media

Social media is an undeniable asset to modern marketing campaigns, providing brands with direct access to prospective customers as well as offering up a...

Binary Option Fraudsters & Affiliates Caught by US SEC

The US Securities and Exchange Commission (SEC) hit affiliate marketers related to binary options schemes with record fines this year. Timothy Atkinson, his former...

How Does Predictive Advertising Work So Well?

Programmatic Advertising becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. Predictive algorithms are everywhere. In an age when data are...

Yes, Most of Influencer Marketing is Fraudulent

As an industry that has a history of settling for vanity metrics, influencer marketing is particularly susceptible to fraud. Recently, CBS reported that influencer marketing suffered...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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