Saturday, December 21, 2024

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5 Reasons Why CMOs Must Take Holidays and Turn off Their Phone

The first reason is that the holidays provide a much-needed break from work. We are often so focused on work and meeting deadlines that we don't have time to relax and recharge. Holidays give us a chance to step away from work and enjoy time with family and friends. This break can be refreshing and help us avoid burnout.

Keira Krausz Joins Purple Innovation as Chief Marketing Officer

Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced the appointment of...

How will CTV Evolve in 2023?

Connected TV (CTV) is one of the most rapidly evolving platforms in the advertising world. In just a few short years, it has transformed...

What Facebook’s Struggles with Employee Buy-in Tell Us about the Metaverse

On Monday, Platformer's Casey Newton detailed Zuck's struggles to get employee buy-in on the metaverse. In one survey, only 58% of Meta employees said...

New CRO to Drive Revenue and Growth for Disruptive Mobile Marketing Platform Bubbl

Bubbl, the world’s first hyper mobile ‘out of app’ marketing platform, has appointed Taz Hossain as Chief Revenue Officer (CRO). In the newly created...

Time to Close the Door on Open Programmatic?

If you're a CMO, you might want to sit down for this one. Bloomberg Media will stop serving open-market third-party programmatic display advertising on...

Billboards in the Metaverse (are finally here!)

In case you haven't heard, the UK retailer Argos recently teamed up with Ocean Outdoor to launch the world’s first ‘cross-platform Web3 metaverse’ package....

Attention is the New Visibility

With attention metrics and technology starting to gather pace in the industry, the time is now for marketers to improve the ad experience for...

Inside Warner Brothers Discovery’s Global Townhall

Warner Bros. Discovery held a company-wide town hall on Wednesday, with CEO David Zaslav and his top creative deputies discussing the state of the...

Inside Twitter’s Child Pornography Problem

Social media platforms have been under increasing scrutiny in recent months for their failure to police content effectively. The latest example comes from Twitter,...

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use those exchanges...

Walmart’s New Partnership with TikTok and Snap Could be a Game Changer for Advertisers

Walmart's New Partnership with TikTok and Snap Could be a Game Changer for Advertisers Walmart recently announced a new partnership with two of the hottest...

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report...

Why the Trade Desk is Taking Over

People said that you couldn’t compete with Google. In the world of digital advertising, Google reigns supreme. The company has crushed almost all its...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

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