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Leaders

Q&A With Chris Tragett, Two Decades of Affiliate Marketing Expertise

I've known Chris for a long time, and I've always been impressed by his knowledge of the affiliate and performance marketing industry. He's the co-founder...
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Marketing Madness

How Elon Musk Wants to Destroy Twitter

Musk has a long history of supporting Donald Trump and attacking liberals. He is also known for being a bit of a troll himself,...
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Marketing Madness

Top Tech Investor Brad Gerstner Blasts Meta for Metaverse Spending

In an open letter published earlier today, Brad Gerstner, founder and chief executive of technology investment firm Altimeter Capital, called for major changes...
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Marketing Madness

How Out-of-Home Advertising Is Making a Comeback

Anyone who's been outside recently can attest to the fact that there are more billboards, bus stop ads, and building wraps than ever before....
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Leaders

Who is Kofi Amoo-Gottfried? The Man Behind DoorDash’s Marketing Dominance

Remember the last time you ordered food to be delivered to your doorstep? Chances are good that it was through DoorDash, the food delivery...
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Marketing Madness

Advertisers Fleeing Netflix to Disney Even Before Launch

Netflix has long been the go-to streaming service for those who want to watch TV shows and movies without commercials. However, the company announced...
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Leaders

Kathleen Saxton Appointed as Omnicom Group’s Chief Marketing Officer

In this role, Saxton will be responsible for marketing Omnicom's capabilities and its omni-channel solutions for global enterprise clients. Saxton joins Omnicom from MediaLink...
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Marketing Madness

Can Adidas Repair its Brand After Kanye Fiasco?

German sportswear company Adidas has ended its partnership with American rapper Kanye West (AKA Yeezus, AKA Ye) following a string of hateful anti-Jewish...
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Marketing Madness

10 Ways CMO’s Can Lead their Team

As a chief marketing officer, you have a lot of responsibility on your shoulders. Not only are you responsible for ensuring that your...
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Marketing Madness

How CMO’s Can Connect with Influencers to Create Engaging Content

There's no doubt that influencer marketing is still growing. More and more brands are teaming up with popular social media users to promote their...
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Metaverse

Why are We Building “Partial” Metaverses?

In 1992, Neal Stephenson wrote a science fiction novel called Snow Crash, in which he described a fully-fledged virtual world called the Metaverse. In...
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Marketing Madness

TikTok: Why Chasing Trends Is Not A Strategy

With many CMOs deciding to jump on a bandwagon and market on TikTok because "everyone is doing it," maybe it's time to examine why...
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News

NBCUniversal Slams WSJ Over Streaming Advertising Coverage

In a recent article entitled "Netflix and Other Streaming Platforms Are Embracing Ads—but Will the Advertisers Love Them," Wall Street Journal reporter Suzanne Vranica...
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Leaders

Who is Dominick Miserandino?

Dominick Miserandino is an American entrepreneur, author and journalist. Most recently he was the CEO of Inquisitr.com where he saw a company wide reorganization...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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