Sunday, December 22, 2024
All

Featured

Marketing Madness

Advertisers Fleeing Netflix to Disney Even Before Launch

Netflix has long been the go-to streaming service for those who want to watch TV shows and movies without commercials. However, the company announced...
Pesach Lattin -
Leaders

Kathleen Saxton Appointed as Omnicom Group’s Chief Marketing Officer

In this role, Saxton will be responsible for marketing Omnicom's capabilities and its omni-channel solutions for global enterprise clients. Saxton joins Omnicom from MediaLink...
Pesach Lattin -
Marketing Madness

Can Adidas Repair its Brand After Kanye Fiasco?

German sportswear company Adidas has ended its partnership with American rapper Kanye West (AKA Yeezus, AKA Ye) following a string of hateful anti-Jewish...
Pesach Lattin -
Marketing Madness

10 Ways CMO’s Can Lead their Team

As a chief marketing officer, you have a lot of responsibility on your shoulders. Not only are you responsible for ensuring that your...
Pesach Lattin -
Marketing Madness

How CMO’s Can Connect with Influencers to Create Engaging Content

There's no doubt that influencer marketing is still growing. More and more brands are teaming up with popular social media users to promote their...
Pesach Lattin -
Metaverse

Why are We Building “Partial” Metaverses?

In 1992, Neal Stephenson wrote a science fiction novel called Snow Crash, in which he described a fully-fledged virtual world called the Metaverse. In...
Pesach Lattin -
Marketing Madness

TikTok: Why Chasing Trends Is Not A Strategy

With many CMOs deciding to jump on a bandwagon and market on TikTok because "everyone is doing it," maybe it's time to examine why...
Pesach Lattin -
News

NBCUniversal Slams WSJ Over Streaming Advertising Coverage

In a recent article entitled "Netflix and Other Streaming Platforms Are Embracing Ads—but Will the Advertisers Love Them," Wall Street Journal reporter Suzanne Vranica...
Pesach Lattin -
Leaders

Who is Dominick Miserandino?

Dominick Miserandino is an American entrepreneur, author and journalist. Most recently he was the CEO of Inquisitr.com where he saw a company wide reorganization...
Pesach Lattin -
Marketing Madness

Shopify’s Increasing Churn Rate: Most Customers Leave within A Year

A Globe and Mail analysis shows that the number of Shopify stores that close down or leave the e-commerce platform is increasing at a...
Pesach Lattin -
Leaders

Ashutosh Nagare Appointed National Lead for Performance Marketing at Interactive Avenues

Ashutosh Nagare has been appointed as Vice-President and Head, Performance Marketing at Interactive Avenues. In his new role, Nagare will focus on growing the...
Pesach Lattin -
Marketing Madness

The New Age of Advertising Requires a New Set of Ethics

The advertising world is ever-changing, and with that change comes a new set of challenges and ethical quandaries. No longer can we rely...
Pesach Lattin -
Marketing Madness

What’s the Deal with Peloton?

American exercise and media company Peloton has seen a drastic decrease in ad spend from last year to this year, according to data from...
Pesach Lattin -
Leaders

Smartly.io Appoints Oli Marlow Thomas as Chief Innovation Officer

Smartly.io, the leading social advertising automation platform for creative and performance marketers, has announced the appointment of Oli Marlow Thomas as Chief Innovation...
Pesach Lattin -
1...252627...30Page 26 of 30

Latest news

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

You might also likeRELATED
Recommended to you

Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
Pesach Lattin -
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Pesach Lattin -
Adtech

FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...
Richard B. Newman -

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com