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Marketing Madness

Has Musk Destroyed Twitter Beyond Repair?

I had hoped that Musk had a plan for Twitter, besides just using it as a platform for him to express his white angst...
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Leaders

Fabletics Ads New CMO, Ilona Aman

Fabletics has named Ilona Aman as its new chief marketing officer. Aman reports to co-founder Kate Hudson and will lead all of the activewear...
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Marketing Madness

When to Hire a Chief Marketing Officer (CMO)?

You’ve heard it before: Marketing is the new product. And you probably agree—your brand is everything. Yet with all the buzz around marketing, it...
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Leaders

Datavant Hires Marla Kessler as Chief Marketing Officer

We are pleased to announce the hiring of Marla Kessler as its Chief Marketing Officer. Ms. Kessler brings decades of experience in marketing and...
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Leaders

Little Caesars promotes Greg Hamilton to Chief Marketing Officer

Little Caesars has hired Greg Hamilton, promoting him internally, as its new chief marketing officer. He will replace Jeff Klein, who left the Detroit-based...
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News

Brands Ready to Flee Twitter, Musk Already Tweeting Bigoted Conspiracy Theories

Twitter has always been a "safe space" for racists, trolls, and other assorted bad actors on the internet. With new ownership under Elon Musk's...
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Leaders

NBA names Tammy Henault as Chief Marketing Officer

The NBA has named Tammy Henault as its chief marketing officer. This appointment will help the league do an even better job at engaging...
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Metaverse

Seven Ways Brands Can Use the Metaverse

The metaverse is an ever-growing collection of digital worlds that can be accessed through virtual reality, augmented reality and other forms. The metaverse is...
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Leaders

8 Ways Chief Marketing Officers Can Learn from She-Hulk: Attorney At Law

I’ve always been a fan of She-Hulk. As one of the few superheroes who is also a lawyer, she’s an inspiration for many women...
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Leaders

Q&A With Chris Tragett, Two Decades of Affiliate Marketing Expertise

I've known Chris for a long time, and I've always been impressed by his knowledge of the affiliate and performance marketing industry. He's the co-founder...
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Marketing Madness

How Elon Musk Wants to Destroy Twitter

Musk has a long history of supporting Donald Trump and attacking liberals. He is also known for being a bit of a troll himself,...
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Marketing Madness

Top Tech Investor Brad Gerstner Blasts Meta for Metaverse Spending

In an open letter published earlier today, Brad Gerstner, founder and chief executive of technology investment firm Altimeter Capital, called for major changes...
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Marketing Madness

How Out-of-Home Advertising Is Making a Comeback

Anyone who's been outside recently can attest to the fact that there are more billboards, bus stop ads, and building wraps than ever before....
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Leaders

Who is Kofi Amoo-Gottfried? The Man Behind DoorDash’s Marketing Dominance

Remember the last time you ordered food to be delivered to your doorstep? Chances are good that it was through DoorDash, the food delivery...
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

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Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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 2024: Goodbye Impressions, Hello Attention

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FTC Sends Warning Letters to Healthcare Lead Generators

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