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We Must Embrace Attention as the Standard

The world has changed a lot since the dawn of digital advertising. When we started using digital measurement, it was all about clicks and impressions. We...
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Marketing Madness

How Pay-Per-Call is Like the Walking Dead

I want to sometimes introduce technologies that many CMOs and marketers may not know or use in their advertising mix. I've found that Pay-Per-Call...
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CTV/OTT Streaming

Inside the FAST Industry

The growth of FAST has been staggering.  It's hard to get a sense of how FAST services are really doing by their published subscriber...
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Metaverse

How CMOs Can Win the Metaverse Through Gamification

Over the past few years, gamification has become a buzzword in the advertising industry. Gamification is the process of applying game design elements and...
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Leaders

MUDWTR Appoints Mike Fox As its First Chief Marketing Officer

Mike Fox, a seasoned brand marketer, has joined MUDWTR as its Chief Marketing Officer, the first person to hold this position with the company....
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Marketing Madness

Has Musk Destroyed Twitter Beyond Repair?

I had hoped that Musk had a plan for Twitter, besides just using it as a platform for him to express his white angst...
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Leaders

Fabletics Ads New CMO, Ilona Aman

Fabletics has named Ilona Aman as its new chief marketing officer. Aman reports to co-founder Kate Hudson and will lead all of the activewear...
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Marketing Madness

When to Hire a Chief Marketing Officer (CMO)?

You’ve heard it before: Marketing is the new product. And you probably agree—your brand is everything. Yet with all the buzz around marketing, it...
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Leaders

Datavant Hires Marla Kessler as Chief Marketing Officer

We are pleased to announce the hiring of Marla Kessler as its Chief Marketing Officer. Ms. Kessler brings decades of experience in marketing and...
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Leaders

Little Caesars promotes Greg Hamilton to Chief Marketing Officer

Little Caesars has hired Greg Hamilton, promoting him internally, as its new chief marketing officer. He will replace Jeff Klein, who left the Detroit-based...
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News

Brands Ready to Flee Twitter, Musk Already Tweeting Bigoted Conspiracy Theories

Twitter has always been a "safe space" for racists, trolls, and other assorted bad actors on the internet. With new ownership under Elon Musk's...
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Leaders

NBA names Tammy Henault as Chief Marketing Officer

The NBA has named Tammy Henault as its chief marketing officer. This appointment will help the league do an even better job at engaging...
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Metaverse

Seven Ways Brands Can Use the Metaverse

The metaverse is an ever-growing collection of digital worlds that can be accessed through virtual reality, augmented reality and other forms. The metaverse is...
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Leaders

8 Ways Chief Marketing Officers Can Learn from She-Hulk: Attorney At Law

I’ve always been a fan of She-Hulk. As one of the few superheroes who is also a lawyer, she’s an inspiration for many women...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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