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Leaders

Bria Bryant Joins Assembly as Chief Marketing Officer

The digital marketing agency has been growing in leaps and bounds.
Pesach Lattin -
Metaverse

Is Digital Scarcity the Key to the Metaverse?

For years the dream of a persistent virtual world has been touted as a unique future form of human experience. Since Facebook rebranded to Meta...
Pesach Lattin -
Metaverse

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to be, to maintain their high-end image. So,...
Pesach Lattin -
Marketing Madness

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism, they may be surprised to learn that...
Pesach Lattin -
Marketing Madness

Half of Americans Agree with Brands Quitting Twitter

According to a survey of 500 American adults fielded by Pollfish on Tuesday, more than half—49%—agree with the decisions made by big brands to...
Pesach Lattin -
Marketing Madness

Is Social Media Dying as a Sales Tool?

Social media is dying as a sales tool. It’s just that no one knows it yet. It’s true: brands are spending less money on social...
Pesach Lattin -
Crypto Blockchain

Who is Afraid of Web3?

One of the big misconceptions about #web3 and #nfts for brands are the risks due to #cryptocurrency. In the current environment, that's a fair...
Catherine D. Henry -
Marketing Madness

Deep Dive: Inside the Walmart Ecosystem

Walmart reported higher earnings in its third quarter this week. All revenue increased by 30% between the second and third quarters, but that's only...
Pesach Lattin -
CTV/OTT Streaming

Why Are Advertisers Dropping Neilsen?

The Currency Council was created to make TV advertising more fair and transparent by setting prices. It is made up of advertisers who are...
Pesach Lattin -
CTV/OTT Streaming

We Must Embrace Attention as the Standard

The world has changed a lot since the dawn of digital advertising. When we started using digital measurement, it was all about clicks and impressions. We...
Pesach Lattin -
Marketing Madness

How Pay-Per-Call is Like the Walking Dead

I want to sometimes introduce technologies that many CMOs and marketers may not know or use in their advertising mix. I've found that Pay-Per-Call...
Pesach Lattin -
CTV/OTT Streaming

Inside the FAST Industry

The growth of FAST has been staggering.  It's hard to get a sense of how FAST services are really doing by their published subscriber...
Pesach Lattin -
Metaverse

How CMOs Can Win the Metaverse Through Gamification

Over the past few years, gamification has become a buzzword in the advertising industry. Gamification is the process of applying game design elements and...
Pesach Lattin -
Leaders

MUDWTR Appoints Mike Fox As its First Chief Marketing Officer

Mike Fox, a seasoned brand marketer, has joined MUDWTR as its Chief Marketing Officer, the first person to hold this position with the company....
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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 2024: Goodbye Impressions, Hello Attention

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FTC Sends Warning Letters to Healthcare Lead Generators

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