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When it comes to customers, there are two types of shoppers: the thorough shopper and the efficient shopper. Typically, the thorough shopper exhaustively researches multiple...

LifeMD, Inc. (NASDAQ: LFMD) today announced the appointment of Jessica Friedeman as Chief Marketing Officer. Friedeman succeeds Stefan Galluppi, who continues as LifeMD’s Chief...

Before the advent of retail media networks (RMNs), advertisers had to reach audiences through expensive and highly fragmented channels; channels that were not only...

The Metaverse. For a while there, it was all anyone could talk about. In October, Facebook reorganized its mission statement and changed its name to "Meta,"...

Mercedes-Benz is going to try something new. They want to make their electric cars look like they're racing around the stadium during a college...

Social media is a powerful tool to build relationships with your customers and attract new ones. But if you're not careful, your business can...

CyberWeek 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers.  Overall, among the top categories...

Social media is a powerful tool to build relationships with your customers and attract new ones. But if you're not careful, your business can...

This week audigent announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s...

Did you know that partnership marketing is one of the fastest-growing marketing strategies out there? In fact, it's expected to grow by more than...

In the age of eCommerce, consumers are kin In fact, we've heard it said so many times that it's almost become tiresome.  But the truth is...

Your social proof is the element of conversation that verify your brand. From customer and client testimonials to media interviews and even contributed content,...

The FTC continues to issue Notices of Penalty Offenses concerning FTC Endorsement Guide violations  to digital advertisers and marketers, both alone and in conjunction...

Launching an online streaming video service to compete with Netflix was once thought of by investors as having a huge potential upside. However, the tide has turned as the market has become so competitive that making money can take years and in the meantime you could burn through billions in cash.