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Leaders

Denny’s Serves Up New CMO: Sherri Landry

Denny's Corporation (NASDAQ: DENN) today announced the appointment of Sherri Landry as Senior Vice President, Chief Marketing Officer (CMO). Landry will lead the marketing team...
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Marketing Madness

Five Ways AI Will Change Marketing in 2023

Artificial intelligence has long been recognized as a tool for making the world around us a better place. These machines can speed up your...
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Leaders

Melissa Balsan Becomes Vericity Inc’s Newest Chief Marketing Officer

Vericity, Inc. (Nasdaq: VERY), a leading provider of technology enabled life insurance products and distribution, has announced the hiring of Melissa Balsan as Executive...
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Marketing Madness

Why is Text Messaging (SMS) Growing in 2023?

Are you looking for a way to get your customers to interact with you more? If so, we might have the answer. We know that when...
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Marketing Madness

Inside the TikTok Scandal

It's becoming more and more clear that TikTok may not be able to stay in the US. A new report says that ByteDance, the Chinese...
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Marketing Madness

Understanding Efficient Vs. Thorough Shoppers in 2023

When it comes to customers, there are two types of shoppers: the thorough shopper and the efficient shopper. Typically, the thorough shopper exhaustively researches multiple...
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Leaders

Jessica Friedeman Joins LifeMD as Chief Marketing Officer

LifeMD, Inc. (NASDAQ: LFMD) today announced the appointment of Jessica Friedeman as Chief Marketing Officer. Friedeman succeeds Stefan Galluppi, who continues as LifeMD’s Chief...
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Marketing Madness

How Retail Media Networks Are Growing the Funnel

Before the advent of retail media networks (RMNs), advertisers had to reach audiences through expensive and highly fragmented channels; channels that were not only...
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Metaverse

Why Did the Metaverse Fail in 2022?

The Metaverse. For a while there, it was all anyone could talk about. In October, Facebook reorganized its mission statement and changed its name to "Meta,"...
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Marketing Madness

Mercedes-Benz Launches First AR Activation During College Football Game

Mercedes-Benz is going to try something new. They want to make their electric cars look like they're racing around the stadium during a college...
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Marketing Madness

Five Red Flags that Your Social Media Team is Failing

Social media is a powerful tool to build relationships with your customers and attract new ones. But if you're not careful, your business can...
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Marketing Madness

Deep Dive into CyberWeek 2022

CyberWeek 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers.  Overall, among the top categories...
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Marketing Madness

Five Red Flags that Your Social Media Team is Failing

Social media is a powerful tool to build relationships with your customers and attract new ones. But if you're not careful, your business can...
Pesach Lattin -
CTV/OTT Streaming

Dive into the Audigent and Experian Partnership

This week audigent announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s...
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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