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Metaverse

Interpol Wants to Police the Metaverse

The future of the internet is here, and it's called the metaverse. In this concept, people will be represented by 3D avatars in their...
Pesach Lattin -
CTV/OTT Streaming

Reels Monetization: A Work in Progress for Meta

Meta, the parent company of Facebook and Instagram, remains focused on improving the monetization of its short-form video content platform Reels. Despite continued user...
Pesach Lattin -
Marketing Madness

Dennis Yu’s “Dollar-a-Day” Strategy: Revolutionizing Demand Generation Marketing

The world of marketing and advertising has evolved rapidly in the digital era, where consumers are more informed than ever before. Demand generation, a...
Pesach Lattin -
Marketing Madness

Ten Strategies to Weathering the Advertising Downturn

Advertising agencies are facing a potential downturn as the economy enters uncertain times. While the National Bureau of Economic Research (NBER) has not officially...
Pesach Lattin -
Metaverse

Eight Ways that AI Will Power the Metaverse

Ways AI will power the #Metaverse. With #ai, deep learning-based software will autonomously drive all activities, and chatbots and other forms of natural language...
Catherine D. Henry -
CTV/OTT Streaming

Inside Disney+’s Hulu Adserver

Disney is rolling out ad targeting capabilities from Hulu to Disney+. Advertisers will have access to basic targeting information, such as age, gender, and...
Pesach Lattin -
Marketing Madness

How Brands Are Using In-Game Advertising

Video games have come a long way from the arcade and console games of the past.  The evolution of technology has brought about a...
Pesach Lattin -
Marketing Madness

Fortnite In-Game Advertising. How does it Work?

In-game advertising has become a powerful tool for brands to reach a specific target audience and increase visibility. One of the most popular platforms...
Pesach Lattin -
Marketing Madness

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it has! Outdoor ads...
Pesach Lattin -
Marketing Madness

Dataly Media Accused of Major Scheme to Defraud Advertisers

In a press release today, Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate...
Pesach Lattin -
Marketing Madness

Six Reasons to Use Native Advertising in 2023

Native advertising has become increasingly popular as a way to promote brands and products online. It allows advertisers to blend in seamlessly with the...
Pesach Lattin -
Metaverse

Will 2023 be “The Year of the Metaverse?” Insights from CES

At CES this year, we heard a lot about the metaverse. But it wasn't the bang we were expecting. Instead, it was more of a whimper—a...
Catherine D. Henry -
Marketing Madness

Location Based Advertising will Help with the Cookie Apocalypse

As the use of cookies and other tracking technologies has come under scrutiny, location-based advertising has emerged as a promising alternative for advertisers looking...
Pesach Lattin -
Marketing Madness

Will Artificial Intelligence Take Your Marketing Job?

It's no secret that artificial intelligence has been making waves in the tech industry, and it's only going to get bigger. At CES 2023, #GenAI...
Pesach Lattin -
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