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CTV/OTT Streaming

Inside Disney+’s Hulu Adserver

Disney is rolling out ad targeting capabilities from Hulu to Disney+. Advertisers will have access to basic targeting information, such as age, gender, and...
Pesach Lattin -
Marketing Madness

How Brands Are Using In-Game Advertising

Video games have come a long way from the arcade and console games of the past.  The evolution of technology has brought about a...
Pesach Lattin -
Marketing Madness

Fortnite In-Game Advertising. How does it Work?

In-game advertising has become a powerful tool for brands to reach a specific target audience and increase visibility. One of the most popular platforms...
Pesach Lattin -
Marketing Madness

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it has! Outdoor ads...
Pesach Lattin -
Marketing Madness

Dataly Media Accused of Major Scheme to Defraud Advertisers

In a press release today, Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate...
Pesach Lattin -
Marketing Madness

Six Reasons to Use Native Advertising in 2023

Native advertising has become increasingly popular as a way to promote brands and products online. It allows advertisers to blend in seamlessly with the...
Pesach Lattin -
Metaverse

Will 2023 be “The Year of the Metaverse?” Insights from CES

At CES this year, we heard a lot about the metaverse. But it wasn't the bang we were expecting. Instead, it was more of a whimper—a...
Catherine D. Henry -
Marketing Madness

Location Based Advertising will Help with the Cookie Apocalypse

As the use of cookies and other tracking technologies has come under scrutiny, location-based advertising has emerged as a promising alternative for advertisers looking...
Pesach Lattin -
Marketing Madness

Will Artificial Intelligence Take Your Marketing Job?

It's no secret that artificial intelligence has been making waves in the tech industry, and it's only going to get bigger. At CES 2023, #GenAI...
Pesach Lattin -
Leaders

Denny’s Serves Up New CMO: Sherri Landry

Denny's Corporation (NASDAQ: DENN) today announced the appointment of Sherri Landry as Senior Vice President, Chief Marketing Officer (CMO). Landry will lead the marketing team...
Pesach Lattin -
Marketing Madness

Five Ways AI Will Change Marketing in 2023

Artificial intelligence has long been recognized as a tool for making the world around us a better place. These machines can speed up your...
Pesach Lattin -
Leaders

Melissa Balsan Becomes Vericity Inc’s Newest Chief Marketing Officer

Vericity, Inc. (Nasdaq: VERY), a leading provider of technology enabled life insurance products and distribution, has announced the hiring of Melissa Balsan as Executive...
Pesach Lattin -
Marketing Madness

Why is Text Messaging (SMS) Growing in 2023?

Are you looking for a way to get your customers to interact with you more? If so, we might have the answer. We know that when...
Pesach Lattin -
Marketing Madness

Inside the TikTok Scandal

It's becoming more and more clear that TikTok may not be able to stay in the US. A new report says that ByteDance, the Chinese...
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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