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JPMorgan Admits They Were Scammed with Acquisition of Frank

JPMorgan Chase's $175 million acquisition of Frank, a startup that was said to help students navigate the financial aid system, has turned into a...
Adotat Staff -
News

FTC Charges Company for Review Hijacking on Amazon

Online shopping has become a common practice in recent years, and it has become increasingly important for customers to rely on product reviews to...
Adotat Staff -
CTV/OTT Streaming

Can We Finally Say the AOR Model is Dead?

The Agency of Record (AOR) model, which has been a staple in the advertising industry for over 50 years, is facing an existential crisis...
Adotat Staff -
Leaders

Leading the Way for Women in Digital Marketing: Sara Malo’s Vision

Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World....
Adotat Staff -
Marketing Madness

Inside Yahoo’s Massive Advertising Layoffs

A Yahoo spokesperson told CNBC that the company would provide severance packages to domestic employees who had lost their jobs. Yahoo didn’t provide specific...
Adotat Staff -
News

Biden Wages War Against Big Tech’s Data Collection Practices in SOTU

President Biden is taking a strong stance against targeted advertising in his upcoming State of the Union address. He plans to call for strict...
Pesach Lattin -
CTV/OTT Streaming

Making TV Measurable with Jason Fairchild’s tvScientific

Imagine a world where TV advertising was as accessible and measurable as paid search – that's the world that Jason Fairchild, co-founder and CEO...
Pesach Lattin -
Leaders

The Farris Factor: Revolutionizing Marketing

Amanda Farris, CEO and Founder of LinkUnite, is a rising star in the performance marketing industry who is leaving her mark on the business...
Pesach Lattin -
Leaders

LevLane Advertising Promotes Elizabeth Weir to CMO and Kevin Dunn to CCO, Marking Continued Growth and Success

LevLane Advertising, a leading full-service advertising agency based in Philadelphia, has made two key promotions within its leadership team. As of February 1, 2023,...
Pesach Lattin -
Metaverse

Interpol Wants to Police the Metaverse

The future of the internet is here, and it's called the metaverse. In this concept, people will be represented by 3D avatars in their...
Pesach Lattin -
CTV/OTT Streaming

Reels Monetization: A Work in Progress for Meta

Meta, the parent company of Facebook and Instagram, remains focused on improving the monetization of its short-form video content platform Reels. Despite continued user...
Pesach Lattin -
Marketing Madness

Dennis Yu’s “Dollar-a-Day” Strategy: Revolutionizing Demand Generation Marketing

The world of marketing and advertising has evolved rapidly in the digital era, where consumers are more informed than ever before. Demand generation, a...
Pesach Lattin -
Marketing Madness

Ten Strategies to Weathering the Advertising Downturn

Advertising agencies are facing a potential downturn as the economy enters uncertain times. While the National Bureau of Economic Research (NBER) has not officially...
Pesach Lattin -
Metaverse

Eight Ways that AI Will Power the Metaverse

Ways AI will power the #Metaverse. With #ai, deep learning-based software will autonomously drive all activities, and chatbots and other forms of natural language...
Catherine D. Henry -
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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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