Monday, December 23, 2024

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The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Eric Troutman, commonly known as “the Czar” in certain legal circles, is one of the country's top class action defense lawyers and a nationally...

Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost 30 years of experience under her belt. As the Chief Marketing Officer...

Tal Klein: The Wizard of Digital Engagement

In the age of digital marketing, it's essential for brands to be able to connect with their customers in a meaningful way. That's where...

Glossier’s Glam Squad: Meet the All-Women Exec Team Revamping the Beauty Brand

Glossier, the beauty brand known for its millennial and Gen Z appeal, is entering a new era of revitalization as it welcomes three new...

Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising

Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly active users in the US alone. But...

GumGum Takes the Lead in Providing a Safe Ad Environment

GumGum, the contextual first, global advertising platform, has announced that it is upgrading its ad exchange to include enhanced brand safety protection through Verity™,...

Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

Datonics, a digital data pioneer, has released the results of its Programmatic Audience Targeting Survey, shedding light on the use of third-party data in...

Jenny Wall joins VideoAmp, Says goodbye to slime and hello to streaming

VideoAmp, a leading advertising measurement platform, has hired former Nickelodeon executive Jenny Wall as its Chief Marketing Officer, a newly created position. Wall, who...

NotCo, Chile’s Revolutionary Plant-Based Food Company, Hires Industry Veteran Fernando Machado as CMO

NotCo, the Chilean-based food tech company that has revolutionized the plant-based food industry with its patented AI technology named Giuseppe, has announced the hiring...

Snapchat’s New BFF: My AI Chatbot Joins the Conversation

Snapchat is introducing a chatbot named “My AI” that will be powered by OpenAI’s latest version of ChatGPT. The goal is to make the...

Sarah Hodges Appointed as Chief Marketing Officer at Procore Technologies

Procore Technologies, a leading global provider of construction management software, has announced the appointment of Sarah Hodges as its Chief Marketing Officer (CMO). In...

Scott Leatherman: How to Make AI Work in Marketing

In today's world of business, marketing technology plays a significant role in enabling organizations to stay ahead of the competition. With the increasing use...

LinkedIn VP of Marketing Jim Habig Shares Insights for Complex B2B Marketing Cycles

As B2B marketers navigate the complex and ever-changing landscape of the digital world, it's essential to stay up-to-date on the latest trends and strategies...

What are the Three Myths of First-Party Data?

In the digital age, data collection is essential for businesses. As data privacy concerns continue to rise, first-party data collection is becoming increasingly important...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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