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Artificial Intelligence

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the marketing world today. Generative AI models are...
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Leaders

Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of the biggest names in e-commerce, including the...
Adotat Staff -
Marketing Madness

Diversifying Media Mixes: A Surprising Solution to Data Acquisition

As the world becomes increasingly digital, businesses are facing unprecedented challenges in balancing privacy and personalization. The great migration to first-party data has encountered...
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Hiring & Management

Impact.com Hires Talent-Whisperer Michelle Denman as CPO

Impact.com, the world's leading partnership management platform, has recently announced the appointment of Michelle Denman as their new Chief People Officer (CPO). This is...
Adotat Staff -
CTV/OTT Streaming

The Morgan Mindset: Navigating the Complex World of Advertising

Dave Morgan is a name that any ad-tech enthusiast would be familiar with. As the founder and CEO of Simulmedia, he has made a...
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Lawyers Run The World

The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Eric Troutman, commonly known as “the Czar” in certain legal circles, is one of the country's top class action defense lawyers and a nationally...
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Hiring & Management

Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost 30 years of experience under her belt. As the Chief Marketing Officer...
Adotat Staff -
Leaders

Tal Klein: The Wizard of Digital Engagement

In the age of digital marketing, it's essential for brands to be able to connect with their customers in a meaningful way. That's where...
Adotat Staff -
Hiring & Management

Glossier’s Glam Squad: Meet the All-Women Exec Team Revamping the Beauty Brand

Glossier, the beauty brand known for its millennial and Gen Z appeal, is entering a new era of revitalization as it welcomes three new...
Adotat Staff -
CTV/OTT Streaming

Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising

Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly active users in the US alone. But...
Adotat Staff -
Marketing Madness

GumGum Takes the Lead in Providing a Safe Ad Environment

GumGum, the contextual first, global advertising platform, has announced that it is upgrading its ad exchange to include enhanced brand safety protection through Verity™,...
Adotat Staff -
Marketing Madness

Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

Datonics, a digital data pioneer, has released the results of its Programmatic Audience Targeting Survey, shedding light on the use of third-party data in...
Pesach Lattin -
Leaders

Jenny Wall joins VideoAmp, Says goodbye to slime and hello to streaming

VideoAmp, a leading advertising measurement platform, has hired former Nickelodeon executive Jenny Wall as its Chief Marketing Officer, a newly created position. Wall, who...
Adotat Staff -
Leaders

NotCo, Chile’s Revolutionary Plant-Based Food Company, Hires Industry Veteran Fernando Machado as CMO

NotCo, the Chilean-based food tech company that has revolutionized the plant-based food industry with its patented AI technology named Giuseppe, has announced the hiring...
Adotat Staff -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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