The world of programmatic advertising can be overwhelming, with a seemingly endless array of metrics to choose from. It’s easy to fall into the trap of measuring vanity metrics that don’t provide any real insight into the success of your campaign. But fear not, my dear reader, for I am here to guide you through … Read more
As consumers continue to move more of their lives online, the need for robust data privacy practices has become increasingly important. With data breaches and privacy violations making headlines on a regular basis, people are understandably concerned about who has access to their personal information and how it’s being used. Fortunately, there are people like … Read more
FARFETCH, the global platform for the luxury fashion industry, has made headlines with its recent hiring of controversial marketer Nick Tran as Chief Marketing Officer. Tran is an accomplished marketing executive who has over 20 years of experience building brands, developing teams, and creating innovative marketing strategies. Tran’s appointment to the role of CMO at … Read more
In the world of advertising, there’s a new kid on the block, and it’s making quite the splash. Digital audio advertising is quickly becoming the go-to channel for advertisers, and it’s not hard to see why. With its ability to reach people virtually anywhere, from their morning commute to their evening run, digital audio is … Read more
Lumen Research and TVision have joined forces to provide advertisers with a unique, attention-first approach to measuring the effectiveness of their TV and CTV campaigns. By integrating TV and CTV attention metrics with Lumen’s predictive eye-tracking technology, advertisers can now gain insights into every audience’s on-screen attention, allowing for optimised media buying based on attention … Read more
The streaming revolution is upon us, and it’s ad-supported streaming that’s leading the charge. But just how much of the market share does it actually account for? According to industry expert Brian Wieser, the answer is not as straightforward as we might think. In a recent analysis, Wieser dug deep into the data to determine … Read more
The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and its owners, Gary Cardone and Monica Eaton Cardone. The suit alleges that the company used unfair techniques to prevent consumers from successfully disputing credit card charges through the chargeback process. According to the … Read more
The marketing world has been abuzz with talk of first-party data as the answer to the death of third-party cookies. But is this just hype, or is there substance to this buzz? Well, according to recent reports, first-party data is already beating cookies in marketing. Online classifieds site Gumtree is one of the businesses leading … Read more
In a move to bolster its digital marketing services, BNP Engage, the digital marketing services division of BNP Media, has acquired Creative MMS, a leading digital marketing firm. This acquisition is set to expand BNP Engage’s capabilities in digital marketing and further evolve BNP Media into a strategic digital marketing partner for clients. Creative MMS … Read more
In today’s fast-paced digital world, programmatic advertising is the backbone of modern marketing. However, as the online advertising industry continues to grow, so does the impact it has on the environment. In response to this challenge, MiQ, a leading global programmatic media partner, has partnered with SeenThis, a groundbreaking streaming tech provider, to tackle the … Read more
As Netflix dives into the realm of ad-supported streaming, it’s clear that the video advertising landscape is about to experience a seismic shift. With the streaming giant making its move, we sat down with Dave Morgan, CEO of Simulmedia, to discuss how Netflix’s new tier will impact the industry and what it means for advertisers, … Read more
As the dust settles on the collapse of Silicon Valley Bank and Signature Bank, the ad industry is left wondering if this is the beginning of the end. The fallout from the banks’ demise has had far-reaching effects on the industry, with publishers, ad-tech firms, and advertisers all feeling the tremors. In the aftermath of … Read more
Elon Musk, the eccentric billionaire and CEO of SpaceX and Tesla, is making headlines once again as he prepares to attend the upcoming MMA Global conference in Miami. This digital marketing trade association conference will provide Musk with an opportunity to address some of the top marketing executives in America, as he seeks to mollify … Read more
Retailers are walking back their metaverse expansion plans suddenly, causing some to question the future of this virtual world. Brands have been using the metaverse to build brand experiences and marketing, but many have yet to report on its conversion rate. With the threat of recession, retailers and brands are likely to pare down unprofitable … Read more
© Your Copyright Message
