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Marketing Madness

Google’s Real-Time Bidding Auctions: The Future of Ad Buying

On October 31, 2023, Google Ads is set to introduce real-time bidding auctions for apps, marking a major departure from the "waterfall buying" approach....
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Hiring & Management

Saucy Move: Papa Johns’ New CMO to Spice up Customer Experience

Papa Johns, the world-renowned pizza chain, has named Mark Shambura as its new Chief Marketing Officer in a bid to revamp its brand strategy...
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CTV/OTT Streaming

FreeCast Taps TV Industry Veteran Gary Engel as New Chief Marketing Officer

In the ever-evolving landscape of home entertainment, FreeCast has made a strategic move to bring on a new executive hire to bolster its marketing...
Pesach Lattin -
Marketing Madness

WTF is Intrinsic In-Game Advertising all About?

In recent years, video games have become increasingly popular, with millions of people around the world actively engaging in virtual spaces. As the number...
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Lawyers Run The World

FTC Compliance and Defense Attorney Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and Procedure Treatise

As a result of his demonstrated distinct subject matter expertise and track record of success in the fields of digital advertising compliance, investigations (CIDs)...
Richard B. Newman -
Marketing Madness

Data Axle’s Trophy Cabinet Overflowing With 18 Award Wins

Data Axle, the big data behemoth, is sweeping up more awards than a Hollywood A-lister. The company has just announced that it has bagged...
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Hiring & Management

Inhale the Future: Young Living Taps Carlile as New Chief Marketing and Digital Officer

Young Living Essential Oils, a company known for its high-quality oil-infused products, has announced the appointment of Steve Carlile as its new Chief Marketing...
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Hiring & Management

MixMode AI Taps Cybersecurity Trailblazer Karen Buffo as CMO

MixMode Inc. has announced the appointment of cybersecurity industry veteran Karen Buffo as Chief Marketing Officer. In her new role, Buffo will establish a...
Pesach Lattin -
Hiring & Management

Tee-rific News for Golf Fans: Edel Golf Welcomes Expert Marketing Chief

Edel Golf, the premium golf equipment manufacturer that has been making waves in the industry with their innovative products, has just made a major...
Pesach Lattin -
Marketing Madness

KPIs That Actually Matter: A Guide to Programmatic Advertising Success

The world of programmatic advertising can be overwhelming, with a seemingly endless array of metrics to choose from. It's easy to fall into the...
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Leaders

Daniel Barber: Championing Data Privacy in the Digital Age

As consumers continue to move more of their lives online, the need for robust data privacy practices has become increasingly important. With data breaches...
Pesach Lattin -
Hiring & Management

FARFETCH Hires Marketing Maverick Nick Tran as CMO

FARFETCH, the global platform for the luxury fashion industry, has made headlines with its recent hiring of controversial marketer Nick Tran as Chief Marketing...
Pesach Lattin -
Marketing Madness

Podcasts to Profits: How Audio Advertising is Changing the Game

In the world of advertising, there's a new kid on the block, and it's making quite the splash. Digital audio advertising is quickly becoming...
Pesach Lattin -
News

Lights, Camera, Attention: Lumen and TVision’s TV and CTV Attention Metrics

Lumen Research and TVision have joined forces to provide advertisers with a unique, attention-first approach to measuring the effectiveness of their TV and CTV...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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