In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of National Advertisers (ANA) joined forces with PricewaterhouseCoopers (PwC). Together, they embarked on a groundbreaking partnership with the aim of bringing transparency to an industry notorious for its convoluted practices. However, after 18 months of efforts, the partnership has … Read more
In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that’s been catching everyone’s attention is the unstoppable rise of affiliate marketing. To shed light on this phenomenon, we had the pleasure of chatting with the brilliant Max Ciccotosto, the Chief Product Officer of impact.com, the … Read more
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it’s grappling with challenges that need to be polished away. Issues like measurement standards, fraud, and disjointed integration with other channels hinder its growth. Advertisers are demanding more direct connections, better protection, and seamless integration … Read more
In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding their reach through innovative advertising strategies. These platforms, known as Retail Media Networks (RMNs), are revolutionizing the way retailers and suppliers connect with consumers, leveraging data-driven insights to deliver personalized marketing … Read more
In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified Neuromedia Identification Engine) system. UNIe utilizes artificial intelligence and machine learning to capture the complete TV omnichannel experience in real-time, providing a holistic understanding of media consumption. Recently issued a U.S. … Read more
Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new Chief Marketing Officer (CMO). With an impressive background spanning over 25 years in the global beauty and luxury retail industries, Rodrigues brings a wealth of experience and expertise to her new role. As … Read more
In the dynamic world of digital advertising, few individuals have made a mark as impressive as Mike Seiman, the CEO and Chairman of Digital Remedy. I should note that I’ve known him personally for over 20 years, and have seen the enormous growth of both himself and his company. I am truly honored to have … Read more
Mercedes-Benz USA, the renowned luxury automaker, has announced the appointment of Melody Lee as its next Chief Marketing Officer (CMO). Lee, a former executive at Cadillac, brings a wealth of experience and a proven track record in brand development and marketing strategy to her new role. With this appointment, Mercedes-Benz USA aims to further solidify … Read more
In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief Marketing Officer. With seven years of experience at Gibson, Heidt has proven herself as a valuable asset to the company. Her promotion also includes a spot on Gibson’s worldwide leadership executive team, further cementing her role in shaping … Read more
In the ever-evolving world of customer data platforms (CDPs), one name stands out as a true pioneer: Treasure Data™. And now, the company is making waves once again with the appointment of Mark Tack as its new global chief marketing officer (CMO). This move is poised to catapult Treasure Data to even greater heights in … Read more
In a world where the term “metaverse” has become synonymous with Mark Zuckerberg’s failed corporate experiment, it’s easy to overlook the vibrant and dynamic digital landscape that continues to evolve outside his grasp. While the version of the metaverse that Zuckerberg envisioned may have died a quiet death, there is hope on the horizon. We … Read more
In the wake of a series of controversies and mounting concerns over hate speech, racism, and extreme anti-Semitism on Twitter, all eyes are now on Linda Yaccarino, the newly appointed CEO, to see if she can save the platform from its current state of toxicity. Yaccarino’s arrival comes amid a sharp decline in ad revenue … Read more
As the world becomes increasingly digital, the impact of online advertising on the environment is becoming a growing concern. The carbon footprint of digital advertising is significant, with a typical digital ad campaign for a single brand producing hundreds of tons of carbon dioxide. This is why the move to make online marketing carbon neutral … Read more
Maryland’s Supreme Court has given the green light to the implementation of the country’s first-ever digital ad tax, despite facing significant opposition. The law, passed during the 2021 General Assembly, aims to target big tech companies by imposing a tax on the revenue generated from selling digital advertising in Maryland. The tax rates vary depending … Read more
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