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Hiring & Management

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new Chief Marketing...
Adotat Staff -
Leaders

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising, few individuals have made a mark as impressive as Mike Seiman, the CEO and Chairman of Digital...
Pesach Lattin -
Hiring & Management

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has announced the appointment of Melody Lee as its next Chief Marketing Officer (CMO). Lee, a former executive...
Pesach Lattin -
Hiring & Management

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief Marketing Officer. With seven years of experience...
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Hiring & Management

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data platforms (CDPs), one name stands out as a true pioneer: Treasure Data™. And now, the company is...
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Marketing Madness

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

In a world where the term "metaverse" has become synonymous with Mark Zuckerberg's failed corporate experiment, it's easy to overlook the vibrant and...
Pesach Lattin -
Marketing Madness

Linda Yaccarino Faces Uphill Battle to Save Twitter from Hate, Racism, and Extreme Anti-Semitism

In the wake of a series of controversies and mounting concerns over hate speech, racism, and extreme anti-Semitism on Twitter, all eyes are now...
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Marketing Madness

Carbon-Neutral Clicks: A Guide to Reducing Your Online Advertising Footprint

As the world becomes increasingly digital, the impact of online advertising on the environment is becoming a growing concern. The carbon footprint of digital...
Adotat Staff -
Lawyers Run The World

WTF is Maryland’s Digital Ad Tax?

Maryland's Supreme Court has given the green light to the implementation of the country's first-ever digital ad tax, despite facing significant opposition. The law,...
Pesach Lattin -
Marketing Madness

Is there a Future for Pay Per Click Advertising?

Step right up, ladies and gentlemen, and prepare yourselves for the thrilling world of pay per click advertising in 2023! Amidst all the doom...
Pesach Lattin -
Leaders

Anthony Paluzzi: Master of Customer Acquisition and Marketing Magic

In the competitive world of customer acquisition and marketing, one name stands out: Anthony Paluzzi. With a keen eye for strategy and an unwavering...
Pesach Lattin -
Hiring & Management

Sephora U.S. Taps Zena Srivatsa Arnold to Lead Growth Strategy

Sephora, the French multinational retailer of personal care and beauty products, has appointed Zena Srivatsa Arnold as its new chief marketing officer for the...
Pesach Lattin -
News

Rise and Fall of Influencer Marketing: the Dylan Mulvaney Fiasco.

In recent years, influencer marketing has become a popular and powerful tool for businesses to reach new audiences and promote their products or services....
Pesach Lattin -
Hiring & Management

Solar-March Brings Two Decades of Marketing Magic to Graduate Hotels

Graduate Hotels has just announced their new Chief Marketing Officer, and it seems they’ve hit the jackpot with their latest hire. Michaella Solar-March brings...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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