Wednesday, December 25, 2024
All

Featured

Marketing Madness

In the era of Elon Musk’s leadership, Twitter’s advertising business has been facing significant challenges and a steep decline in revenue.

 While Musk remains optimistic about the company's prospects, internal documents obtained by The New York Times and insights from current and former employees shed...
Pesach Lattin -
Marketing Madness

Dave Morgan, CEO of Simulmedia, Visits Ukraine: A Vibrant Adtech Hub Amidst Turmoil

Ukraine, a country known for its rich adtech ecosystem, has continued to thrive despite ongoing conflicts and geopolitical challenges. Recently, Dave Morgan, the visionary...
Pesach Lattin -
CTV/OTT Streaming

The Future of TV Advertising: CTV’s Dominance and Innovation

The world of television advertising has undergone a significant transformation with the rise of Connected TV (CTV) and the convergence of digital and linear...
Pesach Lattin -
Marketing Madness

The Battle for Gamers’ Attention: Exploring the Growth of Advertising in Video Games

In recent years, the gaming industry has witnessed a significant growth in advertising as brands recognize the immense potential of reaching a captive audience...
Pesach Lattin -
Marketing Madness

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of National Advertisers (ANA) joined forces with PricewaterhouseCoopers...
Pesach Lattin -
Marketing Madness

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that's been catching everyone's attention...
Pesach Lattin -
CTV/OTT Streaming

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it's grappling with challenges...
Pesach Lattin -
Artificial Intelligence

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding...
Pesach Lattin -
CTV/OTT Streaming

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified...
Adotat Staff -
Hiring & Management

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new Chief Marketing...
Adotat Staff -
Leaders

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising, few individuals have made a mark as impressive as Mike Seiman, the CEO and Chairman of Digital...
Pesach Lattin -
Hiring & Management

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has announced the appointment of Melody Lee as its next Chief Marketing Officer (CMO). Lee, a former executive...
Pesach Lattin -
Hiring & Management

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief Marketing Officer. With seven years of experience...
Pesach Lattin -
Hiring & Management

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data platforms (CDPs), one name stands out as a true pioneer: Treasure Data™. And now, the company is...
Pesach Lattin -
1...151617...30Page 16 of 30

Latest news

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

You might also likeRELATED
Recommended to you

Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
Pesach Lattin -
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Pesach Lattin -

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com