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“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...

The sudden closure of MediaMath, once considered a pioneer in programmatic advertising, sent shockwaves through the industry. As the demand side platform filed for Chapter 11 bankruptcy, the repercussions were felt not only by the company's employees but also by its clients, who were left scrambling for alternatives to continue their campaigns. MediaMath's financial struggles and missed opportunities to secure a viable acquirer highlighted the precarious nature of the programmatic advertising landscape.

It's bad. It's actually worse than everyone was saying. Google may owe advertisers billions of dollars and face huge lawsuits after scamming advertisers. For...

PubMatic's Journey: Scaling Ads, Targeting, and Innovation In a world saturated with advertisements, it's easy to overlook the complex technology and psychology behind their placement....

In an exclusive interview with VideoWeek, Matt Barash, Vice President at IndexExchange, provides valuable insights into the ever-evolving programmatic advertising landscape. With over 20...

In the ever-expanding realm of social media and online platforms, it is no surprise that businesses employ clever methods to catch consumers' attention. However,...

Cannes, France - The Cannes Lions festival witnessed a paradigm shift in the advertising world as attention-driven advertising stole the spotlight and left attendees...

An in-depth look at the hidden world of MFA sites and the staggering impact on advertisers' budgetsOver 15 years ago I exposed Mike Warsinske,...

The SPO battle is heating up, with industry giants like The Trade Desk, Magnite, and Pubmatic launching competing solutions such as OpenPath, Clearline, and Activate, respectively.

In the tumultuous world of Twitter, where hashtags rise and fall like the tides, a new CEO has taken the helm. Linda Yaccarino, facing...

In the ever-evolving world of digital advertising, the rise of Connected TV (CTV) has garnered significant attention. Advertisers recognize the immense potential of CTV...

Adeptia, a leading provider of B2B data integration and business data exchange solutions, has announced the appointment of Joanna Schloss as their new Chief...

In a bold move to strengthen its global marketing efforts and drive customer demand, Workday, Inc. has announced the appointment of Emma Chalwin as...

Connected TV (CTV) has emerged as a dominant force in the advertising landscape, captivating audiences with its immersive content experience. However, despite its rising...