In a move set to reshape the marketing landscape, Klaviyo, the leading marketing automation and customer data platform, has announced the appointment of Jamie Domenici as its new Chief Marketing Officer (CMO). The company, renowned for driving revenue growth for businesses of all sizes, welcomes Domenici to lead its global strategic marketing initiatives, encompassing brand … Read more
We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities. Over the next two years, streaming advertising is set to become a major force, transforming the way brands interact with consumers and ushering in a digital renaissance. So, hoist the sails, grab the helm, and let us set our … Read more
In a shocking revelation, Google, the tech giant known for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit alleging that it has defrauded advertisers of billions of dollars through misleading practices surrounding its proprietary TrueView video advertisements. The 26-page lawsuit, filed on July 26, has sent shockwaves through the … Read more
Now, with the introduction of ‘X,’ the platform’s rebranding seems to veer off course. It’s like taking a high-speed rollercoaster and deciding to detour through a labyrinth of random destinations. The Twitter community’s unique vernacular and cultural identity might be lost amidst the ambiguity of ‘X.’ It’s as if Elon Musk has entered a costume … Read more
We all know Chobani, the foodie trailblazer known for its heavenly Greek yogurt and a fresh outlook on snacking! They’ve just unveiled their secret weapon as Chief Marketing Officer: Thomas Ranese, the marketing maestro who’s conquered the branding world at Uber and Google. Chobani’s CEO, Hamdi Ulukaya, gushed about their quest to serve up “better” … Read more
AI has become a transformative force in various industries, and Adtech is no exception. With the potential to revolutionize advertising, AI holds the promise of enhancing targeting, personalization, and efficiency. In this comprehensive article, we delve into the various aspects of AI and its implications for Adtech, exploring its different types, current applications, and the … Read more
In the first part of our interview, we are introduced to Scott Schiller, a media maverick with a remarkable career spanning various influential roles in the industry. From his time at NBCUniversal and Glam Media to his current positions at NYU Stern School of Business and Progress Partners, Schiller’s expertise and insights have left an … Read more
Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned veteran of the media industry, Schiller has been a driving force behind the growth of several prominent media brands. As Executive Vice President at NBCUniversal and Executive Vice President at Glam … Read more
Nancy Coleman is an accomplished professional with over 25 years of experience in integrated communications, PR, and marketing roles. She has held senior leadership positions in various companies, including her current role as the Senior Vice President of Corporate Communications at DigitalOcean, a purpose-driven organization in the technology sector. Before joining DigitalOcean in April, Nancy … Read more
Netflix, the streaming giant that revolutionized the way we consume entertainment, is apparently considering a major shake-up in its advertising strategy. After partnering with Microsoft for its commercial-based subscription tier, Netflix is now contemplating building its own in-house adtech system for streaming advertising. Yes, you heard that right—Netflix wants to dive headfirst into the world … Read more
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The quote, from retail magnate and marketing pioneer John Wanamaker, is over 100 years old. Despite digital media’s promise of accountability, many retailers still struggle with this attribution conundrum. The goal of understanding how marketing and advertising resources … Read more
The sudden closure of MediaMath, once considered a pioneer in programmatic advertising, sent shockwaves through the industry. As the demand side platform filed for Chapter 11 bankruptcy, the repercussions were felt not only by the company’s employees but also by its clients, who were left scrambling for alternatives to continue their campaigns. MediaMath’s financial struggles and missed opportunities to secure a viable acquirer highlighted the precarious nature of the programmatic advertising landscape.
It’s bad. It’s actually worse than everyone was saying. Google may owe advertisers billions of dollars and face huge lawsuits after scamming advertisers. For years, many people, including myself, have questioned the ecosystem of online advertising, particularly Google’s enormous advertising growth that seems to be backed by junk and scam sites. Now, new research reveals that … Read more
PubMatic’s Journey: Scaling Ads, Targeting, and Innovation In a world saturated with advertisements, it’s easy to overlook the complex technology and psychology behind their placement. To shed light on this intricate process, we sat down with Mukul Jumar, the Co-Founder and President of Engineering at PubMatic. With over 17 years of experience, Jumar provides valuable … Read more
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