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AI has become a transformative force in various industries, and Adtech is no exception. With the potential to revolutionize advertising, AI holds the promise...

In the first part of our interview, we are introduced to Scott Schiller, a media maverick with a remarkable career spanning various influential roles...

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...

Nancy Coleman is an accomplished professional with over 25 years of experience in integrated communications, PR, and marketing roles. She has held senior leadership...

Netflix, the streaming giant that revolutionized the way we consume entertainment, is apparently considering a major shake-up in its advertising strategy. After partnering with...

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...

The sudden closure of MediaMath, once considered a pioneer in programmatic advertising, sent shockwaves through the industry. As the demand side platform filed for Chapter 11 bankruptcy, the repercussions were felt not only by the company's employees but also by its clients, who were left scrambling for alternatives to continue their campaigns. MediaMath's financial struggles and missed opportunities to secure a viable acquirer highlighted the precarious nature of the programmatic advertising landscape.

It's bad. It's actually worse than everyone was saying. Google may owe advertisers billions of dollars and face huge lawsuits after scamming advertisers. For...

PubMatic's Journey: Scaling Ads, Targeting, and Innovation In a world saturated with advertisements, it's easy to overlook the complex technology and psychology behind their placement....

In an exclusive interview with VideoWeek, Matt Barash, Vice President at IndexExchange, provides valuable insights into the ever-evolving programmatic advertising landscape. With over 20...

In the ever-expanding realm of social media and online platforms, it is no surprise that businesses employ clever methods to catch consumers' attention. However,...

Cannes, France - The Cannes Lions festival witnessed a paradigm shift in the advertising world as attention-driven advertising stole the spotlight and left attendees...

An in-depth look at the hidden world of MFA sites and the staggering impact on advertisers' budgetsOver 15 years ago I exposed Mike Warsinske,...

The SPO battle is heating up, with industry giants like The Trade Desk, Magnite, and Pubmatic launching competing solutions such as OpenPath, Clearline, and Activate, respectively.