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Marketing Madness

Decoding the Disruption: Will AI Unravel Influencer Marketing?

The winds of change are rustling through the world of influencers once again, echoing the cadence of evolution. The ascent of Artificial Intelligence (AI)...
Adotat Staff -
Adtech

Who are the Programmatic Scammers?

A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment: We're talking...
Pesach Lattin -
Lawyers Run The World

Navigating the Ethical Maze: Behaviorally Targeted Ads Clash with YouTube’s Kids’ Content

Where algorithms dictate the destiny of brands and campaigns, a series of revelations has shaken the foundation of trust in the promises made by...
Pesach Lattin -
Marketing Madness

 Decarbonization in the Ad Industry: A Noble Quest or Just Smoke and Mirrors

In the turbulent tides of 2022, when the world's gaze was locked on the existential threat of climate change, a new contender stepped onto...
Pesach Lattin -
Hiring & Management

Innovation Meets Beauty: Tomoko Yamagishi-Dressler Joins Evolus as Chief Marketing Officer

The world of performance beauty is about to witness a seismic shift, as the pioneering force that is Evolus, Inc. (NASDAQ: EOLS), welcomes a...
Pesach Lattin -
Marketing Madness

STOP LYING: No One Wants Made-for-Advertising Sites in their Media Buys

Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the...
Pesach Lattin -
Adtech

DoubleVerify: Reigning Supreme in the Battle for Attention Metrics

Let's make this clear: traditional identifiers are fading away and consumers are scattered across various channels. Attention metrics have emerged as the new gold...
Pesach Lattin -
Adtech

The Evolution of Movie Screen Programmatic Advertising: A Glimpse into the Future of Cinema Advertising

The cinema industry has historically remained anchored in the analog era, showcasing movie trailers and static ads. However, a new trend is emerging that...
Pesach Lattin -
Marketing Madness

Out of Home in the Age of A.I.: The Billboard’s Brain Upgrade

The landscape of Out of Home Advertising (OOH) has transformed significantly in recent years, propelled by technological advancements and the changing media consumption habits...
Adotat Staff -
Hiring & Management

Revolutionizing Marketing Leadership: Jamie Domenici Joins Klaviyo as Chief Marketing Officer

In a move set to reshape the marketing landscape, Klaviyo, the leading marketing automation and customer data platform, has announced the appointment of Jamie...
Pesach Lattin -
Adtech

Streaming Advertising: Embracing Change and Conquering the Next 24 Months

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities.  Over the next two years, streaming advertising is set...
Pesach Lattin -
Adtech

Tech Behemoth Google Faces Billions of Dollars Lawsuit over Deceptive Ad Practices

In a shocking revelation, Google, the tech giant known for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit...
Pesach Lattin -
Marketing Madness

What are the Lessons of Twitter’s Rebrand to X?

Now, with the introduction of 'X,' the platform's rebranding seems to veer off course. It's like taking a high-speed rollercoaster and deciding to detour...
Pesach Lattin -
Hiring & Management

Yogurt’s Got a New Guru: Chobani Scoops Up Marketing Maestro Thomas Ranese

We all know Chobani, the foodie trailblazer known for its heavenly Greek yogurt and a fresh outlook on snacking! They've just unveiled their secret...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Streaming’s Big Lie: The Future of TV Is Already Broke

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