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Marketing Madness

STOP LYING: No One Wants Made-for-Advertising Sites in their Media Buys

Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the...
Pesach Lattin -
Adtech

DoubleVerify: Reigning Supreme in the Battle for Attention Metrics

Let's make this clear: traditional identifiers are fading away and consumers are scattered across various channels. Attention metrics have emerged as the new gold...
Pesach Lattin -
Adtech

The Evolution of Movie Screen Programmatic Advertising: A Glimpse into the Future of Cinema Advertising

The cinema industry has historically remained anchored in the analog era, showcasing movie trailers and static ads. However, a new trend is emerging that...
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Marketing Madness

Out of Home in the Age of A.I.: The Billboard’s Brain Upgrade

The landscape of Out of Home Advertising (OOH) has transformed significantly in recent years, propelled by technological advancements and the changing media consumption habits...
Adotat Staff -
Hiring & Management

Revolutionizing Marketing Leadership: Jamie Domenici Joins Klaviyo as Chief Marketing Officer

In a move set to reshape the marketing landscape, Klaviyo, the leading marketing automation and customer data platform, has announced the appointment of Jamie...
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Adtech

Streaming Advertising: Embracing Change and Conquering the Next 24 Months

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities.  Over the next two years, streaming advertising is set...
Pesach Lattin -
Adtech

Tech Behemoth Google Faces Billions of Dollars Lawsuit over Deceptive Ad Practices

In a shocking revelation, Google, the tech giant known for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit...
Pesach Lattin -
Marketing Madness

What are the Lessons of Twitter’s Rebrand to X?

Now, with the introduction of 'X,' the platform's rebranding seems to veer off course. It's like taking a high-speed rollercoaster and deciding to detour...
Pesach Lattin -
Hiring & Management

Yogurt’s Got a New Guru: Chobani Scoops Up Marketing Maestro Thomas Ranese

We all know Chobani, the foodie trailblazer known for its heavenly Greek yogurt and a fresh outlook on snacking! They've just unveiled their secret...
Pesach Lattin -
Artificial Intelligence

Future of AI in Adtech: Opportunities and Speculations

AI has become a transformative force in various industries, and Adtech is no exception. With the potential to revolutionize advertising, AI holds the promise...
Pesach Lattin -
Leaders

Schiller’s Showtime: A Media Maverick’s Insights Unveiled (Part II)

In the first part of our interview, we are introduced to Scott Schiller, a media maverick with a remarkable career spanning various influential roles...
Pesach Lattin -
Adtech

Schiller’s Showtime: A Media Maverick’s Insights Unveiled

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...
Pesach Lattin -
Adtech

Unleashing the Power of Words: Nancy Coleman’s Journey to Comms Greatness

Nancy Coleman is an accomplished professional with over 25 years of experience in integrated communications, PR, and marketing roles. She has held senior leadership...
Pesach Lattin -
CTV/OTT Streaming

Is Netflix is Building is Own Advertising Server?

Netflix, the streaming giant that revolutionized the way we consume entertainment, is apparently considering a major shake-up in its advertising strategy. After partnering with...
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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