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Marketing Madness

Home is Where the Work is: The Digital Voice™ Rewrites the Remote Rulebook

In the realm of public relation agencies, where the glitz of campaigns often outshines the nitty-gritty of human resource metrics, a surprising champion has...
Pesach Lattin -
Adtech

The Digital Alchemy: Ad Tech Curation in the Age of Audience Gold Rush

In the grand, flamboyant circus of digital marketing, where every marketer is a tightrope walker and every campaign a daring high-wire act, ad tech...
Pesach Lattin -
Adtech

AdTech’s Buzzword Bake-Off: Can ‘Signal Loss’ Take the Cookie’s Crown?

Picture this: You're a high-flying marketer, charting your course through the digital skies. Your flight instruments? A plethora of data points that tell you...
Pesach Lattin -
Marketing Madness

ROI or RIP: Are Media Buyers Getting It All Wrong?

"Half the money I spend on advertising is wasted," wailed John Wanamaker,  “The trouble is I don’t know which half.” His voice echoing through...
Pesach Lattin -
Adtech

Privacy Masquerade: Are Tech Giants Playing Us for Fools?

Our personal details are the coin of the realm -- and we find ourselves at an odd juncture—a privacy parade, bustling and vibrant, with...
Pesach Lattin -
CTV/OTT Streaming

The Alchemist’s Guide to Streaming: Transmuting Pixels into Gold

In the dim-lit rooms of 90s family homes, the familiar drone of a cable box would hum in the background, anchoring households to one...
Pesach Lattin -
Adtech

SPO: Navigating the Cannibalistic Chaos of Ad Tech

Where jargon flows freely and acronyms rule the day, there exists a creature so elusive and enigmatic that it sends shivers down the spines...
Pesach Lattin -
CTV/OTT Streaming

Is Streaming Truly the Future of Profit? An Insight into Hollywood’s Modern Dilemma

The Hollywood sign, for so long a symbol of the land where dreams come true, now seems to cast a long, doubtful shadow over...
Pesach Lattin -
Lawyers Run The World

TAG Points the Finger: Juniper’s Allegedly “Flawed” Research

We've seen many things: rogue ads, accidental viral campaigns, and the occasional hard-rock hamster video (don't ask). But every now and then, something comes...
Pesach Lattin -
Adtech

The Murky Waters of Podcasting Ad Fraud

The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast's...
Pesach Lattin -
CTV/OTT Streaming

The Ascendancy of Connected TV: A Dive into the Future of Advertising

In the dim light of modern living rooms, a battle is being waged: the evolution of television consumption. From black-and-white family gatherers to colorized...
Pesach Lattin -
News

The Resurgence of the Shell-Clad Heroes: A Dive into TMNT’s Mastery of Merging Nostalgia and Novelty

Ah, the sewers of New York City. To the average Joe, a symbol of urban infrastructure and occasional rodent residence. But to millions worldwide,...
Pesach Lattin -
Leaders

Fear of Finding Out vs. Fear of Missing Out: Programmatic Dilemmas

In the ever-evolving landscape of programmatic advertising, where issues such as transparency, trustworthiness, and economic feasibility persist as ongoing challenges, one figure emerges as...
Pesach Lattin -
Lawyers Run The World

A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it.  Now, the concealed adversary, known as Ad Fraud, operates...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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