As we stand on the cusp of a pristine year, it is but second nature to pivot our collective gaze towards the all-encompassing tapestry that unfurled in 2023’s advertising technology (AdTech). Picture, if you will, a grand labyrinth bathed in the resplendent glow of digital luminescence—a labyrinth where the intricate choreography of innovation, strategy, and … Read more
Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name is making an extraordinary comeback. Yahoo, the once-ubiquitous portal to the online universe, is scripting a revival that’s as unexpected as it is impressive. This resurgence is not just a tale of technological innovation; it’s a … Read more
As 2023 sketched its vibrant narrative, impact.com dazzled as a trailblazer in the realm of international performance marketing and partnerships. This was no ordinary corporate ascent; it was a masterstroke in the ever-evolving canvas of marketing, a whirlwind journey where every move was an innovation, every strategy a revolution. In this dynamic digital era, impact.com’s … Read more
Attribution in marketing is a specter that haunts the digital corridors with promises and pitfalls alike—a phantom stitched together by algorithms and assumptions. As we navigate this shadowy realm, six oracles of the industry offer their insights, sometimes biting, other times bemused, about the true nature of this elusive beast. Judy Shapiro, CEO of engageSimply, … Read more
FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, a leading player in the streaming TV marketplace, have joined forces in a groundbreaking move. This partnership provides advertisers on the FreeWheel platform access to an extensive array of over 3,500 free-ad supported streaming television (FAST) channels available through OrkaTV. This collaboration not … Read more
In a significant pivot from its roots as a sports-focused live TV streaming service, Fubo, previously known as FuboTV, has ventured into new territory with the launch of Fubo Radio. This innovative addition introduces a lineup of ten AI-powered streaming stations, now available to Fubo’s U.S. subscribers directly through their TVs. This expansion represents a … Read more
In the shadow of Hollywood’s glittering facade, the saga of Brinson Caleb Silver unraveled, a tale woven with threads of ambition, deceit, and the undying lure of opulence. Once a beacon of corporate success, Silver’s story now serves as a cautionary fable, echoing through the corridors of power and greed. Silver, hailing from the lush … Read more
In the labyrinth of advertising history, Out-of-Home (OOH) advertising stands like an ancient monolith, etching its story into the very walls that house our everyday lives. From the first lease of a billboard in 1867, a time when the world was draped in the smoke of the industrial revolution, to the neon-drenched present, OOH advertising … Read more
As we approach 2024, the global advertising market is on the brink of surpassing the $1 trillion mark, marking a new era in the world of advertising technology (AdTech). This burgeoning field, a confluence of retail, fintech, and programmatic advertising, is set to redefine the landscape of how businesses connect with their audiences. The AdTech … Read more
The specter of history looms large as we examine Musk’s words. In 2018, the Pittsburgh synagogue massacre, the deadliest anti-Semitic attack on American soil, was fueled by a narrative eerily similar to the one Musk has now endorsed. Robert Bowers, the perpetrator, was driven by the “great replacement” conspiracy, an insidious belief that Jewish people … Read more
In the realm of public relation agencies, where the glitz of campaigns often outshines the nitty-gritty of human resource metrics, a surprising champion has emerged from the shadows. Enter The Digital Voice™, a boutique PRagency that’s causing quite a stir in the industry – and not just because of its flashy PR campaigns or digital … Read more
In the grand, flamboyant circus of digital marketing, where every marketer is a tightrope walker and every campaign a daring high-wire act, ad tech curation emerges not merely as a safety net, but as a magical trampoline, catapulting brands into the dizzying heights of audience engagement. It’s far more than a buzzword bandied about in … Read more
Picture this: You’re a high-flying marketer, charting your course through the digital skies. Your flight instruments? A plethora of data points that tell you who’s eyeballing your ads and when. But suddenly, you’re flying blind, all thanks to a phenomenon we’re calling “Signal Loss.” Signal Loss is akin to a pilot losing their instruments mid-flight. … Read more
“Half the money I spend on advertising is wasted,” wailed John Wanamaker, “The trouble is I don’t know which half.” His voice echoing through the halls of commerce like a ghost ship’s foghorn through a pea-soup fog. A century past, John Wanamaker famously lamented the inefficacy of his advertising spend, a sentiment that continues to … Read more
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