Attention Metrics: The Ad Industry’s New Favorite Buzzword
2024 will forever be known as the year advertisers got collectively obsessed with attention metrics. And why...
Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even looking at banner ads anymore?”...
Look, marketing land is littered with marketers clinging to old-school attribution models tighter than a toddler with a filthy stuffed bunny. In a world...
Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward, outdated, and somehow still getting attention despite adding no value to the conversation.
It’s a relic...
Adtech is starting to feel like a carnival funhouse—flashy, disorienting, and filled with surprises that make you question your life choices. Take The Trade...
Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new operating system slated for 2025,...
When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I wasn’t entirely sure where it...
PubMatic has officially stepped into the lion’s den, announcing its partnership with Elon Musk’s X (formerly Twitter) as its first major SSP collaborator. The...
Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations of shady practices, a public...