B2B companies must leverage the power of social media marketing to reach their audience and generate leads effectively. However, many companies that typically have worked in traditional marketing mediums or have not spent a lot of time on marketing can make a lot of mistakes as they transition to a more digitally focused marketing plan. … Read more
Experian, the global information services company, announces that it has signed a definitive agreement to sell its Email/Cross-Channel Marketing business (CCM) to Vector Capital. The enterprise value of CCM at completion is c. US$400m on a cash and debt free basis. Experian has agreed to divest a 75% interest in CCM to Vector Capital, with … Read more
Email marketing is the lifeblood of many marketer’s careers, and getting it right is quite a challenge. If you have to focus on just one area of an email marketing campaign, it would undoubtedly be the subject line. If you can get the subject line right, you will get people to open your messages, which … Read more
Top marketers have long known that one well-crafted email message could generate better results than 100 low quality emails that largely got flagged as spam. Unfortunately, with thousands of new marketers trying to ‘get rich quick’ with digital marketing, consumers likely saw far more poorly handled messages than the good ones, which hurt everyone. According … Read more
Results from a survey performed by GetResponse have been released. The survey looked at a variety of marketing topics and how small businesses will be investing in the future. They asked 200 small businesses questions to get a better understanding of where marketing budgets would be going. The two areas where more than half of … Read more
It used to be that, as an SME, in order to successfully market your business, you would need to come up with a marketing strategy that revolved around the local, geographical area that your store or service was located. The age of the internet has changed that. Now, in order to thrive, or even survive, … Read more
According to reports, the number of Do-Not-Call complaints in New York State has been steadily increasing. New Yorkers filed more than 228,900 Do-Not-Call complaints in 2014 and more than 241,658 complaints in 2015. Approximately 200,000 Do-Not-Call complaints were lodged by New Yorkers in the first six months of 2016. As a result, on December 1, … Read more
Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing. “Done right, it makes content marketing easier — click a button, curate content, post it to the web and email it to subscribers. And do it all automatically. Marketers can … Read more
Since April 2015, Pinterest has given access to buy ads and post content on its platform to certain companies that have gained Pinterest’s “Good Housekeeping Seal of Approval”. Pinterest’s Marketing Partners program has been successful, as more than half of the company’s advertising revenue is generated via brands purchasing advertising through these approved Marketing Partners. … Read more
Adobe announced a new AI called Sensei. Sensei is a “framework and set of intelligent services” that will be incorporated in its Creative, Marketing and Document Clouds. EVP and CTO of Adobe, Abhay Parasnis says “Sensei, ‘master’ or ‘teacher’ in Japanese, is the perfect term to describe the deep expertise in artificial intelligence (AI), machine … Read more
LeadClick (now owned by CoreLogic) managed an affiliate marketing network, until it closed its doors in 2011 and moved it’s entire business to CoreLogic. LeanSpa started using LeadClick’s services in 2010, agreeing to pay LeadClick $35-$45 for each consumer that clicked on a link that originated on an affiliates site, and then enrolled into LeanSpa’s … Read more
Email marketing is one of the most important tools digital marketers have today. After a recent spam attack, however, many marketers may find that their emails are now being blocked completely by Spamhaus. The attack started about a month ago, but ramped up massively in the past couple weeks. Valid email addresses (primarily .gov addresses … Read more
Everyone in Performance Marketing knows Evan Weber. Every event, every publication, everywhere there he is, for as long as I remember talking up the business of affiliates and making money. In his signature style of “don’t give a shit” dress, you’d often think that he was perhaps job hunting at the conventions. However, when you … Read more
Incite Group has just released their new whitepaper, which includes comprehensive research on a variety of different topics related to marketing today. The report, titled, “The State of Marketing 2016” covers many different issues, but more importantly, gives tips on how marketers can find success today and long into the future. The paper gathers information … Read more
© Your Copyright Message
