CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company's history,...
Many marketers share a common predicament; they often understand the strategic value of using technology to improve customer engagement, but they don’t know how...
Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of consumers prefer...
If compliance with the California Consumer Privacy Act isn’t enough to fill marketers’ compliance plates, California Governor Gavin Newsome has signed a number of...
OPTIZMO Technologies, the industry leader in email and SMS suppression list management, is excited to announce the release of An Advertiser’s Guide to Utilizing...
The New York Attorney General’s Office is perhaps the most aggressive state regulatory agency in the nation when it comes to regulating ad tech. ...
Artificial intelligence (AI) and chatbots rank among the top 10 trends in digital marketing this year, said an industry expert, noting that the trends...