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The Alchemists of Analytics: Spinning Web Traffic into Gold

Where every click is a story and every conversion a climax, the concept of CRO emerges as an enigmatic protagonist. It's a world where...
Pesach Lattin -
CTV/OTT Streaming

Revolutionizing Viewership: The Groundbreaking Partnership Shaping the Future of YouTube Ad Metrics

The digital advertising industry is on the cusp of a transformative change with the recent partnership between Playground XYZ and TVision, targeting the opaque...
Pesach Lattin -
Adtech

Bid Me Twice, Shame on Who? Decoding the Auction Enigma

The murmurs are growing louder, and the shadows in the alleyways whisper of a return — the Bid Duplications are back.  It's time to peer...
Pesach Lattin -
Adtech

The Comedy of Errors: Why Your Ads are 33% Irrelevant and Incredibly Hilarious

It seems our modern age’s three certainties are death, taxes, and—judging by a recent report from Advertiser Perceptions and Claravine—getting the wrong ad 33%...
Pesach Lattin -
Adtech

When Big Data Plays Hide and Seek: The Unraveling Mystery of Ad Accuracy

In the gleaming corridors of the digital age, precision was promised to be the holy grail. An Eden where every ad, every piece of...
Pesach Lattin -
Adtech

Criteo’s Compliance Woes: Regulators Show They Mean Business

In a stunning turn of events, adtech firm Criteo has found itself in hot water with regulators, facing a hefty penalty of 40 million...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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 2024: Goodbye Impressions, Hello Attention

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FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...
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