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The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a no-nonsense guru of effectiveness who’s been schooling the industry for decades, calling out BS with...
Pesach Lattin -
Adtech

Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker

Ever felt like an ad was so on-point it gave you goosebumps? You scroll past one too many kitchen remodel videos, and suddenly your...
Adotat Staff -
CTV/OTT Streaming

EXCLUSIVE: Why SambaTV is Buying Semasio

Samba TV’s recent acquisition of Semasio is a headline-grabber in a market that’s all about survival of the smartest. This move isn’t just about...
Adotat Staff -
Adtech

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Alright, folks, let’s talk about adtech’s latest punching bag: curation. It’s the kale of programmatic—good for you, sure, but nobody wants to chew on...
Pesach Lattin -
Adtech

Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

Let’s start with the obvious: Raj Chauhan has been around the block. And I don’t mean the block you stroll around on your morning...
Pesach Lattin -
Adtech

Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their own interpretation of success. If...
Pesach Lattin -
Data

Jon Bond: The Legend Who Ditched Cookies for a Weightless World

Jon Bond isn’t just a name in advertising; it’s a blazing marquee in the hall of fame of marketing mavens. This dynamo, who forged...
Pesach Lattin -
Adtech

AI Hysteria: Are We Heading for Another Dot-Com Debacle?

Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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 2024: Goodbye Impressions, Hello Attention

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FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...
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