As always let’s cut the fluff and get right to the really yummy juicy bits. Meet Aperture, Origin’s latest brainchild that’s about to turn the CTV advertising world on its head. Imagine your CTV ads not just sitting there, but leaping off the screen, doing a little dance, and actually engaging with viewers. No, this … Read more
Enter Olivia Kory, the Head of Strategy at Haus: “The Trade Desk has to be the most successful company that no marketer I know is using.” That’s like saying the Pope is Catholic – an obvious statement, yet somehow still shocking. Eric Benjamin Seufert of Heracles Capital swoops in to provide some clarity: TTD, despite … Read more
Guess What? Frank Casale, the grandmaster of outsourcing, has just unveiled his latest white paper, “The Call Center of the Future,” and it’s as if he’s inviting us to a dystopian amusement park where the rides are run by robots. No, seriously. Imagine your friendly neighborhood call center, but instead of humans, it’s packed with … Read more
Retail Media Networks (RMNs) have been hyped as the advertising messiah, promising brands a golden ticket of rich consumer data and prime ad real estate right at the point of purchase. It’s like being promised a unicorn that poops rainbows and cash. But let’s cut through the PR fluff and take a hard look at … Read more
Alright, folks, brace yourselves. We’ve got a hot one today on “The Adotat Show.” David Kohl, the ad tech guru who’s been everywhere from PwC to TrustX, is here to drop some serious knowledge bombs. This isn’t your grandma’s fireside chat—expect sass, wit, and a whole lot of truth. And spoiler alert: David’s breakfast of … Read more
I’m Pesach Lattin, and if you’re not familiar with me, you probably haven’t been paying attention to the ad tech world. I’ve been in this racket since the internet was powered by hamster wheels. I launched FGN.com back in ’96, sold it to Cybereerps for just under half a mil, and that was my jumping-off … Read more
Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing the Media Distributor Gauge, the latest contraption to dissect our media consumption habits. This gizmo will break down total cross-platform viewership across media companies, and honestly, it feels like the data version of a reality show … Read more
Alright, folks, gather around for the latest installment of “Ad Tech Gone Wild.” Picture this: Colossus Media LLC, strutting around like the Big Man on Campus, has just slapped Adalytics Research LLC with a civil lawsuit. The charges? Defamation, injurious falsehood, and false advertising. It’s the kind of lawsuit that makes lawyers salivate and PR … Read more
Alright, imagine the programmatic advertising world as the mystical realm of Greendale from “Chilling Adventures of Sabrina.” Picture Colossus SSP as the mischievous witch dabbling in dark arts, while Adalytics swoops in like Sabrina herself, armed with a moral compass and a penchant for uncovering the truth. But is Sabrina really the hero here, or is she … Read more
This week’s episode of The ADOTAT Show was a wild ride through the world of shoppable TV, helmed by none other than Gary Mittman, the mastermind behind KERV Interactive. Gary’s career has been a whirlwind, from orchestrating high school concert gigs to becoming a pivotal player at MTV, and now, steering the ship at KERV. … Read more
Alright, gather ’round, folks. Erez Levin’s back from the future with another sizzling hot take, and this time he’s wielding his pickaxe on the rugged terrain of the ad industry’s gold rush. Levin, the self-appointed “Media Futurist” and “Ad Attention/Quality Evangelist,” is here to separate the real gold from the fool’s variety in the premium … Read more
In a galaxy far, far away, where the mystic forces of programmatic advertising wield their power across the vast digital cosmos, an ominous shadow has emerged from the depths. A force so dark, it makes Darth Vader look like a Sith acolyte sipping blue milk. Ladies, gentlemen, and droids, behold Colossus SSP—the dark lord of … Read more
In the glittering world of shoppable TV, where retail empires and entertainment titans collide, a new hybrid of consumerism is emerging, poised to revolutionize how we think about vegging out in front of the tube. Forget lounging around in sweatpants, mindlessly snacking while binge-watching the latest culinary showdown. With the click of a button or … Read more
Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon is dense enough to make even the most seasoned ad execs reach for a double espresso. But amidst the usual corporate drone, something interesting is happening. CVS Media Exchange (CMX), a relative newcomer launched in the … Read more