We’re diving headfirst into the madcap world of Zack Rosenberg, the maestro behind Qortex, the ad-tech powerhouse shaking up the industry faster than a Kardashian divorce. If you’re here for a polite, run-of-the-mill tech story, this isn’t it. This is the no-holds-barred, uncensored tour of how a sports fanatic turned AI wizard is rewriting the … Read more
Ah, Reddit. The digital playground where everyone from knitting grandmas to conspiracy theorists gathers to bicker about everything under the sun. But hold on to your socks, because Reddit is putting on its big boy pants and saying, “Hey advertisers, look at me!” Yes, you read that right. Reddit, the social media mosh pit, is … Read more
Streaming ads still suck. Like a swarm of mosquitos at a summer BBQ, they’re relentless, annoying, and utterly out of place. We’ve been promised this seamless, futuristic experience with Connected TV, yet here we are, stuck in the past with clunky, uninspired ads that feel like they’re being lobbed at us by a catapult. You’d … Read more
James Avery doesn’t see the world quite the same as the rest of us. Where we see obstacles, he sees opportunities. This visionary CEO has transformed Kevel (formerly Adzerk) from an under-the-radar ad tech player into a formidable force in retail media. And he’s done it all while maintaining a grounded perspective, preferring substance over … Read more
The FTC has initiated a number of investigations and enforcement actions in recent years holding companies responsible for consumer injury caused by others or in which they directly participated in the misconduct. For example, when one company assists, facilitates and/or actively participates in deceptive acts or practices while knowing (or should have known) of its wrongfulness, that … Read more
Welcome to the latest installment of “Ad Tech’s Dirty Laundry,” where we expose the industry’s unsavory secrets like they’re yesterday’s gym socks. Today, we’re diving into the seedy underbelly of programmatic advertising with a tale juicier than a prime-time scandal: Colossus SSP and their alleged ID spoofing shenanigans. The Lowdown: What’s ID Spoofing, Anyway? For … Read more
Welcome to the wild world of adtech, where the middlemen – those those highway robbers, money-grubbing gatekeepers, and digital parasite – have reigned supreme for years. They’ve siphoned ad revenue from publishers and lined their own pockets with grand promises of digital marketing miracles. What did they actually deliver? Bot-driven ad impressions, rock-bottom CPM prices … Read more
Ladies and gents, gather around and let me introduce you to the enigma that is Joe Zappa, the Adtech Marketing Whisperer. Now, before you roll your eyes and mutter, “Oh great, another so-called expert,” let me clarify something: Joe isn’t one of the bullshitters. He’s not the tech guru who can recite every line of … Read more
Hold onto your coffee, The Trade Desk just threw us a curveball by pivoting to become an advertising network. You heard right. The beloved DSP, which marketers used for buying digital ads, is now diving into the world of ad networks. Imagine your favorite bakery suddenly selling car parts—it’s that kind of switch. Ad execs … Read more
Adtech is a confusing maze, and let’s not kid ourselves—it’s a veritable circus out there. Even the so-called top experts often seem like they’re just throwing jargon at the wall to see what sticks. Take the Colossus Mess, for instance: a prime example of industry veterans floundering like fish out of water. They claim to … Read more
Alright, folks, grab your popcorn because we’ve got ourselves another juicy corporate drama. Yesterday, a shareholder class action suit was filed against Direct Digital Holdings aka Colossus SSP’s proud parent company for some good old-fashioned federal securities law violations. Allegations are flying about “false and misleading statements” and material omissions concerning the company’s readiness for … Read more
If you haven’t heard the buzz about Colossus and Adalytics, you’ve likely been hiding under a rock—or perhaps just been too busy doom-scrolling to notice. This soap opera of the ad tech world, where accusations fly, reputations are at stake, and Augustine Fou just dropped a plot twist that would make any telenovela proud, is … Read more
Selling adtech in 2024? Strap in, because this isn’t your grandpa’s sales playbook. Gavin Dunaway, the marketing maestro at The Media Trust, scribbled down some golden nuggets during Shiv Gupta’s speech at Programmatic I/O, and we’re here to dish it all out. Shiv Gupta at U of Digital isn’t just about the ABCs—Always Be Closing. … Read more
As always let’s cut the fluff and get right to the really yummy juicy bits. Meet Aperture, Origin’s latest brainchild that’s about to turn the CTV advertising world on its head. Imagine your CTV ads not just sitting there, but leaping off the screen, doing a little dance, and actually engaging with viewers. No, this … Read more