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Meet the Monsters of the Ad Supply Chain: Greed, Inefficiency, and Cowardice

Ok, this might get me killed by the secret advertising police, if they existed -- or at least some nasty comments and slander. The...
Pesach Lattin -
Adtech

What Digital Marketers Need to Know About New York Attorney General’s New Website Privacy Guides for NY Consumers and Businesses

On July 30, 2024, New York Attorney General Letitia James announced the launch of two privacy guides on the Office of the Attorney General...
Richard B. Newman -
Adtech

Hustle Hard, Die Fast: Lessons from the Grind

So, here’s the headline:  I’m dying.  No need for violins or those melodramatic Instagram posts with sepia-toned filters.  I’m not here to tug at your heartstrings. I’m...
Pesach Lattin -
Adtech

FTC Announces Final Rule Banning Fake Reviews and Testimonials

On August 14, 2024, the Federal Trade Commission announced a Final Rule combatting bogus consumer reviews and testimonials by prohibiting their sale or purchase.  The Rule...
Richard B. Newman -
Adtech

The Unfiltered Genius of Terence Kawaja: How Adtech’s Peter Pan Refuses to Grow Up

If you’ve been anywhere near the ad tech world in the last decade, you’ve probably tripped over a LumaScape—or at least heard someone throw...
Pesach Lattin -
Adtech

Playing Russian Roulette with Ad Placements

Let’s talk about DoubleVerify and Integral Ad Science (IAS), those two juggernauts of ad verification that everyone loves to hate. Or, depending on who...
Pesach Lattin -
Adtech

How Dynamic Creative Optimization is Redefining Political Ads on CTV

In the high-octane world of political advertising, capturing the wavering attention of undecided voters isn’t just a goal—it’s a battle for the soul of...
Pesach Lattin -
Adtech

Brand Safety is a Dumpster Fire: How Major Brands are Getting Punked Online

Imagine this: you’re the head honcho at a global brand—Disney, Meta, Ikea, Mercedes Benz, Microsoft, Nestlé—and you find your ads cozying up to the...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
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