Ah, Reddit. The digital playground where everyone from knitting grandmas to conspiracy theorists gathers to bicker about everything under the sun. But hold on to your socks, because Reddit is putting on its big boy… Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment
Streaming ads still suck. Like a swarm of mosquitos at a summer BBQ, they’re relentless, annoying, and utterly out of place. We’ve been promised this seamless, futuristic experience with Connected TV, yet here we are,… Why Streaming Ads Make Me Want to Smash My TV
James Avery doesn’t see the world quite the same as the rest of us. Where we see obstacles, he sees opportunities. This visionary CEO has transformed Kevel (formerly Adzerk) from an under-the-radar ad tech player… Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold
The FTC has initiated a number of investigations and enforcement actions in recent years holding companies responsible for consumer injury caused by others or in which they directly participated in the misconduct. For example, when one company… Third Party FTC Liability for Participating in Deceptive Advertising Practices
Welcome to the latest installment of “Ad Tech’s Dirty Laundry,” where we expose the industry’s unsavory secrets like they’re yesterday’s gym socks. Today, we’re diving into the seedy underbelly of programmatic advertising with a tale… What Exactly is ID Spoofing?
Welcome to the wild world of adtech, where the middlemen – those those highway robbers, money-grubbing gatekeepers, and digital parasite – have reigned supreme for years. They’ve siphoned ad revenue from publishers and lined their… Taking Out the Trash: How Innovators Are Detoxing Adtech
Ladies and gents, gather around and let me introduce you to the enigma that is Joe Zappa, the Adtech Marketing Whisperer. Now, before you roll your eyes and mutter, “Oh great, another so-called expert,” let… Marketing Minus the BS: Joe Zappa’s Straight Shooter Tips
Hold onto your coffee, The Trade Desk just threw us a curveball by pivoting to become an advertising network. You heard right. The beloved DSP, which marketers used for buying digital ads, is now diving… Jeff Green’s Identity Crisis: The Trade Desk Becomes an Ad Network
Adtech is a confusing maze, and let’s not kid ourselves—it’s a veritable circus out there. Even the so-called top experts often seem like they’re just throwing jargon at the wall to see what sticks. Take… The Bullshit AdTech Guru: How to Spot a Fake Expert in a Sea of Snake Oil Salesmen
Alright, folks, grab your popcorn because we’ve got ourselves another juicy corporate drama. Yesterday, a shareholder class action suit was filed against Direct Digital Holdings aka Colossus SSP’s proud parent company for some good old-fashioned… Oh, Look! Another Day, Another Scandal with Colossus: Direct Digital Holdings Under Fire
If you haven’t heard the buzz about Colossus and Adalytics, you’ve likely been hiding under a rock—or perhaps just been too busy doom-scrolling to notice. This soap opera of the ad tech world, where accusations… The Ad Tech Drama: Colossus, Adalytics, and Augustine Fou
Selling adtech in 2024? Strap in, because this isn’t your grandpa’s sales playbook. Gavin Dunaway, the marketing maestro at The Media Trust, scribbled down some golden nuggets during Shiv Gupta’s speech at Programmatic I/O, and… Selling Adtech in 2024: Shiv Gupta’s Guide to Winning Friends and Influencing Algorithms
As always let’s cut the fluff and get right to the really yummy juicy bits. Meet Aperture, Origin’s latest brainchild that’s about to turn the CTV advertising world on its head. Imagine your CTV ads… Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream
Enter Olivia Kory, the Head of Strategy at Haus: “The Trade Desk has to be the most successful company that no marketer I know is using.” That’s like saying the Pope is Catholic – an… How The Trade Desk Became the Ghost in the Marketing Machine