Thursday, December 26, 2024
All

Adtech

Adtech

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is hell-bent on bringing Google’s ad...
Pesach Lattin -
Adtech

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a "scoop" yesterday announcing that the IAB and MRC are collaborating on attention...
Pesach Lattin -
Adtech

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great for you, but you can't...
Pesach Lattin -
Adtech

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

In the ever-evolving world of ad tech, where buzzwords often outshine real innovation, Judy Shapiro stands out as a voice of reason—and rebellion. As...
Pesach Lattin -
Adtech

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has not only witnessed the wild,...
Pesach Lattin -
Adtech

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Netflix, once the uncontested ruler of the streaming universe, now seems to be playing a risky game of trial and error with its new...
Pesach Lattin -
Adtech

Meet the Monsters of the Ad Supply Chain: Greed, Inefficiency, and Cowardice

Ok, this might get me killed by the secret advertising police, if they existed -- or at least some nasty comments and slander. The...
Pesach Lattin -
Adtech

What Digital Marketers Need to Know About New York Attorney General’s New Website Privacy Guides for NY Consumers and Businesses

On July 30, 2024, New York Attorney General Letitia James announced the launch of two privacy guides on the Office of the Attorney General...
Richard B. Newman -
1...567...22Page 6 of 22

Latest news

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

You might also likeRELATED
Recommended to you

Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
Pesach Lattin -
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Pesach Lattin -
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Pesach Lattin -

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com