In our ever stranger industry, there’s one name that stands out like a neon sign in a dystopian cityscape: Simon Halstead. This isn’t just any strategist; he’s the guru who can decode the industry’s most… Simon Halstead: AdTech’s Cake-loving Oracle
Ever heard of someone transforming from a tech-averse marketer to an AI trailblazer? Meet Naama Manova Twito, the co-founder of the world’s first fully autonomous AI marketing team. Fasten your seatbelts, folks; this isn’t your… From Technophobe to AI Maven: Naama Manova Twito’s Wild Ride
The Strategic Shift: How CTV Advertising is Redefining Competitive Advantage for Car Dealerships In the ever-evolving automotive industry, car dealerships are facing unprecedented challenges. From volatile inventory levels and inflationary pressures to shifting consumer behaviors… Why CTV Advertising is the Secret Sauce for Car Dealerships
Hold onto your wallets, folks, because the ship of retail media networks (RMNs) is sinking faster than you can say “click-through rate.” Despite the fanfare, the billions of dollars, and the glossy presentations at every… Retail Networks: The Titanic of Digital Ad Spend
Google’s latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to keep the cookies. On Monday, Google announced it would no longer axe support for third-party cookies… WTF Google: The Cookie Clusterf**k Continues
Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue for the grit of data crunching at AdBeacon. Picture a supermodel who can strut in stilettos… #MADWOMEN: From Catwalk Queen to Data Diva
Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering if they’ve thrown billions into the next big thing or the… AI Hysteria: Are We Heading for Another Dot-Com Debacle?
If you’ve ever wondered who’s steering the ship in the choppy waters of media measurement, meet Jon Watts, the Brit at the helm of the Coalition for Innovative Media Measurement (CIMM). Jon isn’t just navigating… Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon
Alright, folks, let’s talk about the elephant in the room that’s been tap dancing on our coffee tables while we all pretend it’s a pet cat. Dave Morgan of Simulmedia has pointed out something that’s… Revenue-Share Orgy: Why Ad Agencies Are in Bed with Everyone
If the ad tech industry were weather, it’d be Portland—typically cloudy with a chance of unexpected sunshine. For Myles Younger, a clear morning without the usual downpour is less about meteorological luck and more a… The AdTech Adventurer: Myles Younger’s Recipe for Success
In the sprawling, sandy universe of streaming advertising, the problems faced by platforms and advertisers often feel like epic battles straight out of *Dune 2*. If you’ve seen Denis Villeneuve’s sequel, you’ll understand the complexity,… Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption
The IAB Tech Lab’s Privacy Sandbox Task Force just unleashed its final Fit Gap Analysis, and let me tell you, it’s like watching a train wreck in slow motion. The conclusions are no more reassuring… Google’s Privacy Sandbox: More Like Privacy Litter Box
Welcome to the front row seat of a masterclass in ad tech evangelism led by none other than David Pollet, CEO of Incremental. He swung by The ADOTAT Show to spill the real tea on… Decoding the DNA of Incrementality with David Pollet
We’re diving headfirst into the madcap world of Zack Rosenberg, the maestro behind Qortex, the ad-tech powerhouse shaking up the industry faster than a Kardashian divorce. If you’re here for a polite, run-of-the-mill tech story,… AI Alchemy: How Zack Rosenberg Turns Content into Gold