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From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they're building a TV OS like a kid with...
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Adtech

From Digital Dragnet to Detective Drama: Gayla Huber is Compliance’s MVP

Welcome to the digital wild west, where brand bandits roam freely and marketing cowboys shoot from the hip. In this chaotic frontier, one name...
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Adtech

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is hell-bent on bringing Google’s ad...
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Adtech

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a "scoop" yesterday announcing that the IAB and MRC are collaborating on attention...
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Adtech

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great for you, but you can't...
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Adtech

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

In the ever-evolving world of ad tech, where buzzwords often outshine real innovation, Judy Shapiro stands out as a voice of reason—and rebellion. As...
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Adtech

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has not only witnessed the wild,...
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Adtech

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Netflix, once the uncontested ruler of the streaming universe, now seems to be playing a risky game of trial and error with its new...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
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