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Adtech

The Art of Empowerment: Stacy Bohrer’s Blueprint for a Better Ad Ecosystem

Stacy Bohrer, the VP of Buyer Development at OpenX, is a force of nature in the adtech realm, and if you’re not paying attention,...
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Adtech

ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future

David Rabin, Lenovo's CMO for the Solutions and Services Group (SSG), is like the guy in a high-stakes poker game who looks at everyone...
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Adtech

AdTech’s Conductor of Chaos: How Dave Morgan Sees Through the Industry’s Smoke and Mirrors

Alright, everyone, hold onto your overpriced coffee cups because today we’re diving deep into the psyche of one of ad tech’s OG disruptors—Dave Morgan.  You...
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Adtech

Anthony Katsur: The Man, the Myth, the Cookie-Crushing, CTV-Wrangling Legend

If there’s one person who could navigate the mind-numbing intricacies of the digital ad ecosystem and still walk away with a smirk, it’s Anthony...
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Adtech

How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet

So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom, is in the courtroom again....
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Adtech

Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their own interpretation of success. If...
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Adtech

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they're building a TV OS like a kid with...
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Adtech

From Digital Dragnet to Detective Drama: Gayla Huber is Compliance’s MVP

Welcome to the digital wild west, where brand bandits roam freely and marketing cowboys shoot from the hip. In this chaotic frontier, one name...
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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