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Adtech

Mastering DOOH Jedi Skills: Vistar’s Academy Launches ‘Accelerate’

Vistar Media, a global frontrunner in programmatic technology for digital out-of-home (DOOH) advertising, made a significant announcement on August 16, 2023. The company proudly...
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Adtech

DoubleVerify: Reigning Supreme in the Battle for Attention Metrics

Let's make this clear: traditional identifiers are fading away and consumers are scattered across various channels. Attention metrics have emerged as the new gold...
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Adtech

Shocking Revelations Expose $6.6 Billion Drain Due to Bid Shading: Media Buyers in the Dark

In a seismic report that has sent shockwaves through the advertising industry, AI adtech juggernaut Cognitiv has lifted the lid on the staggeringly high...
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Adtech

The Evolution of Movie Screen Programmatic Advertising: A Glimpse into the Future of Cinema Advertising

The cinema industry has historically remained anchored in the analog era, showcasing movie trailers and static ads. However, a new trend is emerging that...
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Adtech

Streaming Advertising: Embracing Change and Conquering the Next 24 Months

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities.  Over the next two years, streaming advertising is set...
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Adtech

Tech Behemoth Google Faces Billions of Dollars Lawsuit over Deceptive Ad Practices

In a shocking revelation, Google, the tech giant known for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit...
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Adtech

Quenching CTV’s Thirst: Adtech’s Guide to Data Springs

In the vast and evolving landscape of the advertising world, Connected TV (CTV) has emerged as a much-needed remedy for brands seeking to make...
Adotat Staff -
Adtech

Schiller’s Showtime: A Media Maverick’s Insights Unveiled

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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 2024: Goodbye Impressions, Hello Attention

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