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Who are the Programmatic Scammers?

A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment: We're talking...
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Adtech

AI Engine Optimization: Shaping the Future of Marketing and Commerce

Bill Gates, a name synonymous with tech visionaries, has often been a harbinger of technological transformations. His prophetic vision of a personal AI, reminiscent...
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Adtech

Mastering DOOH Jedi Skills: Vistar’s Academy Launches ‘Accelerate’

Vistar Media, a global frontrunner in programmatic technology for digital out-of-home (DOOH) advertising, made a significant announcement on August 16, 2023. The company proudly...
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Adtech

DoubleVerify: Reigning Supreme in the Battle for Attention Metrics

Let's make this clear: traditional identifiers are fading away and consumers are scattered across various channels. Attention metrics have emerged as the new gold...
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Adtech

Shocking Revelations Expose $6.6 Billion Drain Due to Bid Shading: Media Buyers in the Dark

In a seismic report that has sent shockwaves through the advertising industry, AI adtech juggernaut Cognitiv has lifted the lid on the staggeringly high...
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Adtech

The Evolution of Movie Screen Programmatic Advertising: A Glimpse into the Future of Cinema Advertising

The cinema industry has historically remained anchored in the analog era, showcasing movie trailers and static ads. However, a new trend is emerging that...
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Adtech

Streaming Advertising: Embracing Change and Conquering the Next 24 Months

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities.  Over the next two years, streaming advertising is set...
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Adtech

Tech Behemoth Google Faces Billions of Dollars Lawsuit over Deceptive Ad Practices

In a shocking revelation, Google, the tech giant known for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
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