It’s official: ad tech has found its new favorite shiny object. Say hello to curation, a word you can’t escape if you’ve been within five feet of an industry panel or LinkedIn post. Depending on who’s… Streamlined or Screwed? The Real Cost of Curation for Publishers
Innovid Corp. is stuck in adtech purgatory—a company brimming with potential but weighed down by enough challenges to keep a boardroom sweating. On paper, the numbers look promising: a 10% revenue boost in Q2 2024,… Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?
Scope3 just shook up the ad tech world by acquiring Adloox, the scrappy French ad verification company that’s been quietly chipping away at fraud, wasted impressions, and low-viewability placements. For a market dominated by IAS… Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts
Picture this: Integral Ad Science (IAS), the stalwart of ad verification, is sitting pretty as KKR – private equity’s favorite cash-cow whisperer – comes calling, ready to lay down a stack of cash for one… Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?
Ever felt like an ad was so on-point it gave you goosebumps? You scroll past one too many kitchen remodel videos, and suddenly your feed is flooded with farmhouse sink ads, high-end Dutch ovens, and… Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker
In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV advertisers. This partnership is all about corralling the so-called “cord-cutter” crowd, using an arsenal of data… Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord
In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to soothe us into slumber—have become the latest playground for ad fraudsters. According to a recent exposé… Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers
Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere meaningful. But what if you had a way to ensure your brand’s confetti didn’t end up… Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.
Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with something you didn’t even know you needed. That’s the dream of programmatic CTV—advertising that is as… Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers
The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no mistake—this isn’t a Star Wars sequel. The battlefield? Our living rooms. The players? Roku, Samsung, Amazon,… The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom
Connected TV (CTV) advertising was hyped as the marketer’s latest shiny toy—a seamless fusion of creativity and data-driven precision, all orchestrated by the ever-mystical artificial intelligence (AI). The pitch? Hyper-targeted ads that not only know… Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results
Evan Shapiro’s recent takedown of the TV industry’s acronym addiction is nothing short of a public intervention for a sector that has lost itself in a linguistic labyrinth. In his view, it’s time to stop… Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style. And don’t even think about trying to impress him with your… Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a neat metaphor—it’s an industrial-strength decluttering of a sector that’s spent years accumulating more fat than muscle. For two decades, ad tech has lurched from manual insertion… AdTech’s Great Purge: The Last Stand of the Bloat Masters