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Adtech

The AdTech Forecast for 2024: Trends You Can’t Afford to Miss

As we approach 2024, the global advertising market is on the brink of surpassing the $1 trillion mark, marking a new era in the...
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Adtech

No More Creepy Ads: The Rise of Contextual Targeting

In the ever-shifting, often bewildering universe of digital advertising, marketers are forever on the prowl for the latest tricks to mesmerize their audience...
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Adtech

Adtech’s New Golden Rule: He Who Holds the First-Party Data Makes the Rules

Within the intricate tapestry of the adtech realm, a narrative unfolds—one where first-party data isn't just a commodity but a covenant between the consumer...
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Adtech

The Digital Alchemy: Ad Tech Curation in the Age of Audience Gold Rush

In the grand, flamboyant circus of digital marketing, where every marketer is a tightrope walker and every campaign a daring high-wire act, ad tech...
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Adtech

AdTech’s Buzzword Bake-Off: Can ‘Signal Loss’ Take the Cookie’s Crown?

Picture this: You're a high-flying marketer, charting your course through the digital skies. Your flight instruments? A plethora of data points that tell you...
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Adtech

“Brand Safety or Brand Sabotage? Unruly’s Alleged Complicity in the Breitbart Ad Controversy”

Alarm bells should be ringing throughout the digital advertising industry as recent findings have brought to light a glaring discrepancy that challenges the integrity...
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Adtech

Privacy Masquerade: Are Tech Giants Playing Us for Fools?

Our personal details are the coin of the realm -- and we find ourselves at an odd juncture—a privacy parade, bustling and vibrant, with...
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Adtech

Bid Me Twice, Shame on Who? Decoding the Auction Enigma

The murmurs are growing louder, and the shadows in the alleyways whisper of a return — the Bid Duplications are back.  It's time to peer...
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

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