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Stream Wars: The Rise of the New TV Rating Jedi

Everyone knows that streaming giants are rewriting the rules of television and digital advertising and beacuse of this we are witnessing a monumental shift....
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Adtech

The AdTech Forecast for 2024: Trends You Can’t Afford to Miss

As we approach 2024, the global advertising market is on the brink of surpassing the $1 trillion mark, marking a new era in the...
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Adtech

No More Creepy Ads: The Rise of Contextual Targeting

In the ever-shifting, often bewildering universe of digital advertising, marketers are forever on the prowl for the latest tricks to mesmerize their audience...
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Adtech

Adtech’s New Golden Rule: He Who Holds the First-Party Data Makes the Rules

Within the intricate tapestry of the adtech realm, a narrative unfolds—one where first-party data isn't just a commodity but a covenant between the consumer...
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Adtech

The Digital Alchemy: Ad Tech Curation in the Age of Audience Gold Rush

In the grand, flamboyant circus of digital marketing, where every marketer is a tightrope walker and every campaign a daring high-wire act, ad tech...
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Adtech

AdTech’s Buzzword Bake-Off: Can ‘Signal Loss’ Take the Cookie’s Crown?

Picture this: You're a high-flying marketer, charting your course through the digital skies. Your flight instruments? A plethora of data points that tell you...
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Adtech

“Brand Safety or Brand Sabotage? Unruly’s Alleged Complicity in the Breitbart Ad Controversy”

Alarm bells should be ringing throughout the digital advertising industry as recent findings have brought to light a glaring discrepancy that challenges the integrity...
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Adtech

Privacy Masquerade: Are Tech Giants Playing Us for Fools?

Our personal details are the coin of the realm -- and we find ourselves at an odd juncture—a privacy parade, bustling and vibrant, with...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
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