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2023’s AdTech Odyssey: Navigating the Six Trends That Illuminated the Digital Landscape

As we stand on the cusp of a pristine year, it is but second nature to pivot our collective gaze towards the all-encompassing tapestry...
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Adtech

Yahoo! Rises from the Digital Ashes: An AI Comeback Tale.

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name is making an extraordinary comeback....
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Adtech

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding light on the often opaque...
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Adtech

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic technology landscape finds itself at...
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Adtech

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the digital corridors with promises and pitfalls alike—a phantom stitched together by algorithms and assumptions. As...
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Adtech

From Courtside to Center Stage: Otterman’s Macy’s Marvel

Enter the grand narrative of American retail, where a new character has emerged on the stage of Macy’s, that venerable institution of commerce and...
Adotat Staff -
Adtech

The CTV Conundrum: Hitting Targets or Missing Marks?

In the ever-shifting landscape of the digital age, where trends flicker and fade like a desert mirage, a new narrative has taken center stage:...
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Adtech

Neon Narratives: How the MSG Sphere Turned Vegas into a Digital Auto Showroom

In the electric heart of Las Vegas, where neon dreams and digital fantasies blend seamlessly, stands the MSG Sphere – a colossal orb not...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
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Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
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