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Adtech

Surviving the AdTech Sietch:  Lessons Learned from the Fremen of Dune

Strap in, fellow spacefarers, and prepare for a journey across the cosmos—or rather, the equally bizarre and unpredictable universe of AdTech. As Frank Herbert's...
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Adtech

Tech Titans on the Turf: The Trade Desk’s Offensive Against Google

In the high-stakes game of digital advertising, The Trade Desk and Google are like rival football teams, each with its own playbook, vying for...
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Adtech

Survivor: Adtech Edition. Layoffs, AI, and the Quest for Relevance

The capricious world of online advertising: where the only constant is change, and the recent shifts are as dramatic as a telenovela finale. As...
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Adtech

The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric

In the restless panorama of media and technology, where the flickering screens hold sway over the collective gaze, Yan Liu stands as a visionary...
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Adtech

No Cookie Left Behind: The Great Chrome Deprecation Debacle

The adtech world: where the only constant is change, and what a rollercoaster it's been lately! Let's dive into the saga of Chrome's cookie...
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Adtech

Cutting Through Chaos: AdTech’s Lean, Mean Cost-Cutting Crusade

Welcome to 2024, the year that the AdTech industry decided to throw itself a surprise party, only to realize it had forgotten to invite...
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Adtech

Identity Icing: Shaping Marketing Identity in a Post-Cookie World

This week at ADOTAT, we embark on an exhaustive journey into the realm of identity in marketing. We are not just scratching the surface;...
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Adtech

Ad-tastic Alchemy: Turning User Experience into Gold

The world of online advertising is a place where publishers are akin to alchemists, tasked with the challenging yet crucial role of transforming the...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
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