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From Mouse House to Powerhouse: Disney’s DRAX Direct Takes Over

Disney Advertising's latest move isn't just a step forward; it's a full-on power walk into the future of ad tech, leaving competitors in the...
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Adtech

How Fred Godfrey is Making Ad Breaks the New Happy Hour

Let's cut to the chase: Fred Godfrey is not your garden-variety tech mogul droning on about disruption.  Oh no, he's the mastermind behind Origin, a...
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Adtech

AdTech’s Virtuous Crusader: Drew Stein’s Audigent Revolution

So, ad tech often feels like a byzantine maze of acronyms and fleeting digital footprints but Drew Stein of Audigent emerges not just as...
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Adtech

Retail Networks’ Dirty Little Secret: Driving Traffic to Digital Dumpsters

As the digital advertising ecosystem tries to navigate its way through the murky waters of Made-For-Advertising (MFA) sites, it seems we're witnessing a classic...
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Adtech

Browsing the Fallout: The Internet’s Best Takes on the End of Cookie

Picture this: a farewell party for the third-party cookie, complete with a tiny violin playing in the background as digital marketers gather around, some...
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Adtech

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing more than a high-stakes casino, where the bright lights of data and algorithms beckon with...
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Adtech

Dave Morgan Talks Tech Under Fire: Ukraine’s Unyielding Innovation

Embarking on a narrative journey through the heart of Ukraine's tech scene amidst turmoil, Dave Morgan, Chairman of Simulmedia, offers an intimate glimpse into...
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Adtech

Much Ado About Data: The IAB and Google’s Privacy Performance

In the grand tapestry of digital advertising, Google's Privacy Sandbox has emerged not as a mere thread but as a bold, controversial stroke, threatening...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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