In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling...
If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.
Adtech companies,...
A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment: We're talking...
Bill Gates, a name synonymous with tech visionaries, has often been a harbinger of technological transformations. His prophetic vision of a personal AI, reminiscent...
Vistar Media, a global frontrunner in programmatic technology for digital out-of-home (DOOH) advertising, made a significant announcement on August 16, 2023. The company proudly...
Let's make this clear: traditional identifiers are fading away and consumers are scattered across various channels. Attention metrics have emerged as the new gold...
In a seismic report that has sent shockwaves through the advertising industry, AI adtech juggernaut Cognitiv has lifted the lid on the staggeringly high...